Head of Strategy

Accenture PLC; Melbourne; On-site; AUD 180,000 - 260,000; Full time

Job summary

Accenture Song Melbourne seeks a Head of Strategy to shape the strategic vision and capability of our media practice. You’ll craft industry-defining work, develop new media planning approaches and build a high-performing team to navigate a complex market.

You’ll lead relationship-building with senior clients, translate insights into strategic narratives, and explore how AI can elevate thinking and outcomes. This is a leadership role in a thriving, global practice.

Qualifications

• Extensive experience in media strategy, communications planning, brand strategy or a related strategic leadership role.
• Strong portfolio of strategic work with market impact.
• Deep knowledge of marketing effectiveness and how brands grow.
• Familiarity with measurement approaches such as econometric modelling, incrementality testing and attribution.
• Experience with major brands in high-investment consumer categories.
• Strong relationships with senior client stakeholders.

Responsibilities

• Set the strategic vision and standards for the media strategy and planning function.
• Lead ambitious strategic thinking that translates into distinctive, effective work in market.
• Partner with senior clients to understand their most important business, brand and marketing challenges.
• Build trusted executive relationships, becoming a strategic advisor beyond formal briefs and campaign cycles.
• Apply marketing-effectiveness principles to help clients make stronger investment decisions.
• Connect brand, media, culture, customer behaviour, data and technology into clear strategic narratives.
• Lead the development of integrated media strategies across major client accounts and new business opportunities.
• Create new tools, methods and planning approaches as the media practice continues to grow.
• Explore how applied AI can improve the quality, depth and speed of strategic thinking.
• Stay close to emerging platforms, formats, technologies and audience behaviours, applying sound judgement.
• Build, coach and develop a high-performing strategy team.
• Raise the quality of strategic thinking across the broader agency through mentoring and collaboration.
• Work closely with creative, media, data, technology and consulting specialists across Accenture Song.
• Represent the practice through senior client engagement and thought leadership.

Skills

Media strategy

Brand strategy

Strategic leadership

Client relationships

Tools

Econometric modelling

Incrementality testing

Attribution analysis

Job description

At Accenture Song, we believe the future belongs to those who reinvent it.

We’re building a new-world media practice that brings together cutting-edge technology, deep strategic intelligence and media creativity to deliver meaningful growth for our clients. Strategy is central to that ambition.

We’re looking for a Head of Strategy to lead the strategic vision and capability of our media practice. You’ll shape industry-defining work, build new approaches to media planning and develop a team capable of helping ambitious brands navigate an increasingly complex landscape.

This is an opportunity for a progressive strategy leader who doesn’t accept the status quo and wants to influence what the next generation of media strategy looks like.

Accenture Song | Melbourne

The Opportunity

At Accenture Song, we believe the future belongs to those who reinvent it.

We’re building a new-world media practice that brings together cutting-edge technology, deep strategic intelligence and media creativity to deliver meaningful growth for our clients. Strategy is central to that ambition.

We’re looking for a Head of Strategy to lead the strategic vision and capability of our media practice. You’ll shape industry-defining work, build new approaches to media planning and develop a team capable of helping ambitious brands navigate an increasingly complex landscape.

This is an opportunity for a progressive strategy leader who doesn’t accept the status quo and wants to influence what the next generation of media strategy looks like.

The Work

As Head of Strategy, you’ll:

• Set the strategic vision and standards for the media strategy and planning function.
• Lead ambitious strategic thinking that translates into distinctive, effective work in market.
• Partner with senior clients to understand their most important business, brand and marketing challenges.
• Build trusted executive relationships, becoming a strategic advisor beyond formal briefs and campaign cycles.
• Apply marketing-effectiveness principles to help clients make stronger investment decisions.
• Connect brand, media, culture, customer behaviour, data and technology into clear strategic narratives.
• Lead the development of integrated media strategies across major client accounts and new business opportunities.
• Create new tools, methods and planning approaches as the media practice continues to grow.
• Explore how applied AI can improve the quality, depth and speed of strategic thinking.
• Stay close to emerging platforms, formats, technologies and audience behaviours, applying sound judgement rather than following every trend.
• Build, coach and develop a high-performing strategy team.
• Raise the quality of strategic thinking across the broader agency through mentoring, collaboration and capability development.
• Work closely with creative, media, data, technology and consulting specialists across Accenture Song.
• Represent the practice through senior client engagement, industry participation and thought leadership.

What you’ll bring

You’ll be an established strategy leader with a record of producing outstanding work, building trusted client relationships and developing high-performing teams.

You’ll ideally bring:

• Extensive experience in media strategy, communications planning, brand strategy or a related strategic leadership role.
• A strong portfolio of strategic work that has reached the market and delivered meaningful impact.
• Deep knowledge of marketing effectiveness and the evidence underpinning how brands grow.
• Familiarity with measurement approaches such as econometric modelling, incrementality testing and attribution.
• Experience working with major brands in high-investment consumer categories such as financial services, telecommunications, retail, automotive or health.
• Strong relationships with senior client stakeholders who value your judgement and seek your advice.
• Experience leading and developing a strategy or planning function, rather than operating solely as a senior individual contributor.
• A clear and informed perspective on media, brands, culture, customer behaviour and the broader industry.
• The ability to turn complex information into compelling strategic stories and practical opportunities.
• A builder’s mindset, with experience creating new strategic tools, products, methods or capabilities.
• A progressive view of how AI can strengthen strategic thinking and ways of working.
• High standards, intellectual curiosity and a willingness to get into the detail to improve the work.
• A collaborative, low-ego leadership style.

Why Accenture Song?

Accenture Song combines the resources and reach of Accenture with the energy and freedom of a media practice that is still shaping its future.

Creativity meets intelligence, powered by technology and humanity in equal measure. You’ll have the opportunity to influence the direction of the practice, build new strategic capabilities and help create work that changes how brands connect with people.

If you’re ready to challenge established thinking, build an exceptional strategy team and help reinvent the future of media, we’d love to hear from you.

Before we meet. Read the expectations above and come ready to talk about them. What resonates? Where would you push us? What would you build? Then, let’s talk.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

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