Head of Social Content

Fastlane; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

High salary + equity

Travel: Bali, San Francisco, New York

Private chef included

Gym membership

Job summary

Fastlane, a fast-growing Australian AI startup, seeks a bold social-media lead to own TikTok, Instagram, X and LinkedIn. You will craft ideas, write hooks, shoot and edit videos, and post them with sharp captions.

You will work with the founders to turn product launches into compelling stories, analyze trends daily, test formats, and grow the content team over time. If you’re wildly creative and culture-obsessed, this is your chance to build a unicorn-ready brand.

Qualifications

• You are great on camera, and have a great personality - smart, funny, comfortable talking to anyone
• You understand internet culture deeply and chronically know what’s working right now
• You are a great writer capable of turning a rough idea into a hook and script
• You can shoot and edit your own content with speed and taste
• You have grown an account before and can show examples
• You know when something feels cringe, over-polished, or off
• You’re comfortable trying many ideas, including a few that fail for a big payoff

Responsibilities

• Owning Fastlane's TikTok, Instagram, X and LinkedIn
• End-to-end short-form video: ideas, hooks, scripts, shooting, editing, captions, posting
• Create skits, product demos, team interviews and native formats
• Produce founder content for Gaurav, Jock and Anish
• Research daily trends and competitors; read comments for ideas
• Test new formats relentlessly and double down on what works
• Operate your own account about working inside Fastlane
• Build and lead the social content team around you

Skills

On-camera presence

Content creation

Video editing

Copywriting

Social media strategy

Trend analysis

Storytelling

Job description

You will turn one of the fastest-growing AI startups in Australia into the company everyone on the internet knows. You will own Fastlane's social presence end to end: TikTok, Instagram, X, LinkedIn, plus the founders' personal brands.

You will find ideas, write scripts, shoot videos, edit them, and post them. You'll be on camera, pulling the founders into videos, making skits with the team, turning product launches into content, and finding the most interesting stories to tell inside the company.

The goal is to make Fastlane the most famous company in marketing. This is a role for someone exceptional - we're aiming to be a unicorn in 18 months, and you will be a core part of that.

You:

• Highly creative


• High IQ + EQ


• Very ambitious


• High agency


• Something to prove

Experience:

• You are great on camera, and have a great personality - smart, funny, comfortable talking to anyone


• You understand internet culture deeply and chronically know what’s working right now. TikTok, Reels, memes, hooks, formats and trends are a second language


• You are a great writer. You can turn a rough idea into a hook and script people actually finish watching


• You can shoot and edit your own content. Speed and taste are more important than perfect production ability here


• You're growing an account, or have grown one before, and can show us what you made


• You know when something feels too cringe, too polished, or just slightly off


• You're comfortable making 10 things and having 9 fail if the tenth gets a million views

The role:

• Owning Fastlane's TikTok, Instagram, X and LinkedIn


• Short-form video end to end: ideas, hooks, scripts, shooting, editing, captions, packaging, posting


• Skits, product demos, team interviews and native social formats


• Founder content for Gaurav, Jock and Anish, turning what they know into content people actually want to watch


• Research: daily trends and competitors across AI and startups, plus reading comments and DMs as raw material for new ideas


• Testing new formats relentlessly and doubling down when something works


• Your own account about what it's actually like working inside Fastlane


• Soon, building and leading the social content team around you

You will run Fastlane's content engine side by side with our Creative Director / Videographer, and the founders - developing ideas, planning the calendar, deciding what gets made and posted. You will own the fast, vertical, social-native side, and the Creative Director owns the cinematic, horizontal side. The strategy and schedule will be built together.

• High salary + equity


• Based in Sydney, but we travel (Bali, SF, NY)


• Private chef included to cover all meals + gym membership (we care about health)


• The most fun environment to learn, grow, and win in