Head of Performance Marketing

Aperitif Agency Pty Ltd.; Melbourne; Remote; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Remote-first policy

Office in South Yarra (2 days)

Job summary

Aperitif Agency Pty Ltd. is seeking an experienced Head of Performance to drive growth for a premium client portfolio across Google, Meta, YouTube, TikTok, and BVOD. You will lead a growing team, set strategic directions, and partner with senior stakeholders to maximise ROI.

In this remote-first role with only two mandatory office days weekly in South Yarra, you will mentor staff, shape client strategies, and own the department's performance and client outcomes.

Qualifications

• 8–10 years of hands-on paid media management experience.
• Proven track record leading omni-channel campaigns for Tier 1 clients.
• Strong strategic capability and client ROI focus.
• Excellent communication and leadership skills.
• Bachelor's degree in Business, Marketing, or related field.
• Google Merchant Center and Tag Manager experience a bonus.
• TikTok Ads experience a bonus.

Responsibilities

• Manage relationship and delivery team for Tier 1 performance marketing clients.
• Act as primary strategic go-to for portfolio with senior stakeholders.
• Develop data-driven campaign strategies in response to client briefs.
• Own department performance and profitability, focusing on retention.
• Oversee and manage media budgets across the department.
• Deliver post-campaign analyses and actionable recommendations.
• Lead platform beta tests, A/B tests, and experiments.

Skills

Paid media management

Google Ads

Meta Ads

Team leadership

Data interpretation

Communication

Mentoring

Strategic thinking

Storytelling with data

Client relationship management

Education

Bachelor's degree in Business or Marketing

Tools

Google Tag Manager

Google Merchant Center

TikTok Ads

Job description

• In-direct reports: 4 performance marketing managers and 2 performance marketing specialists
• Reporting Line: Reports directly to company directors

Who we are

Aperitif is an award-winning boutique growth agency helping ambitious brands grow through SEO, Google Ads, paid social, and sharper commercial thinking.

We're not built like a traditional agency. We care deeply about the quality of the work, the people doing it, and the outcomes we help create for clients. We move quickly, think commercially, and hold a high bar.

Over the last few years, we've built a strong reputation for doing good work by good humans. That has helped us attract a high-quality client base, expand internationally, and earn major industry recognition along the way.

Recent highlights

Winner: Best Global Small Integrated Agency at the Global Search Awards 2026 (alongside 4 others)

Winner: Best Global Small SEO Agency at the Global Search Awards 2025 (alongside 2 others)

Winner: Best Small Integrated Search Agency at the APAC Search Awards 2026 (alongside 2 others)

Austin, Texas office expansion

Why Aperitif is different

At Aperitif, client service is not about smiling through chaos or papering over cracks.

It is about building trust, doing sharp work, communicating clearly, and creating an experience clients actually want to stay for. We care about standards. We care about accountability. We care about helping clients grow, not just keeping things moving. We also care about building a genuinely strong place to work.

That means high standards without ego. Good people. Clear expectations. Room to grow. Real ownership. A team that gives a s**t.

GPD // Head Of Performance Overview

We are seeking an experienced, ambitious Performance Marketing leader ready to take the next step in their career. In this senior role, you will be instrumental in driving growth across a premium portfolio of big-name brands. Depending on experience, we are seeking a seasoned Group Performance Director or someone looking to step into the Head of Performance role. You will be responsible for cultivating strategic account expansion, establishing robust process foundations, and leading a growing team to achieve new levels of knowledge and performance excellence. This role offers the opportunity to gain deep, hands-on expertise in building and optimising enterprise-level accounts across Google, Meta, YouTube, TikTok, and BVOD.

Key Responsibilities

• Managing the relationship and delivery team for a select portfolio of Tier 1 performance marketing clients, leading strategic meetings with senior stakeholders.
• Serve as the primary strategic go-to for the portfolio, proactively developing and executing strategies with the team to maximise client ROI and optimise CPA.
• Develop award-winning, data-driven performance marketing campaign strategies in response to client briefs.
• Own the performance and financial success of the department, with account retention being a core KPI.
• Oversee and manage media budgets across the department.
• Deliver proactive, insightful post-campaign analyses and present clear, actionable recommendations for continuous performance improvement.
• Drive perpetual improvement in performance marketing strategies by staying at the forefront of the latest platform trends, techniques, and best practices across Google, Meta, and emerging channels.
• Lead the initiation and execution of all new platform betas, A/B tests, and experiments, synthesising and disseminating key learnings to the wider business.
• Mentor, train, and actively participate in the hiring process for the next generation of high-potential performance marketing talent.
• Assist in pitching for new business opportunities.

Required Experience & Skills

• You have a minimum of 8-10 years of hands-on experience in managing paid media campaigns, with particular expertise in Google Ads & Meta Ads.
• Proven track record of cultivating portfolio growth and leading a team of paid media professionals.
• Strong strategic capability with a proven track record leading omni-channel campaigns for Tier 1 clients.
• Excellent communicator. You are fast and effective at communicating key information to clients.
• Extensive experience in people management and mentoring, including training junior staff in platform best practice and execution.
• You have a track record of successful performance-driven PPC marketing.
• Meticulous attention to detail.
• You're a natural storyteller, you have the ability to digest data and turn it into tangible suggestions that can easily be understood by those without your level of expertise.
• You're confident to share your professional opinion, you're goal and outcomes-orientated
• You're a self-starter, with an innate curiosity.
• A bachelor's degree in Business, Marketing, or related field.
• Google Merchant Centre & Google Tag Manager experience is a bonus.
• TikTok Ads experience a bonus.

Role Growth

Working closely with the senior leadership team, you'll get to learn first-hand from some of the best performance marketing minds in the industry. As the team is growing rapidly, there is an opportunity to continue to hone your skills and progress into role paths of your choosing. We are firm believers in perfecting our craft and will provide all the necessary training to take your skills to the next level.

• Join an award-winning agency with strong momentum
• Work closely with founders who care deeply about the business and the people in it
• Help shape a key leadership function at an important stage of growth
• Work with a high-quality team and client base
• Build something meaningful in a business that values standards, trust, and good humans
• Career plan implemented within your first month. You'll receive a clear roadmap for your chosen future role, with mentoring and development opportunities to help you achieve it.
• Remote-first, work from home as you wish. Only 2 mandatory office days per week in South Yarra.