Head of Marketing – Growth, Brand & Digital Strategy

Elders; Melbourne; On-site; AUD 150,000 - 190,000; Full time

Job summary

AIRR is seeking a Head of Marketing to lead the development and execution of marketing strategies across our national retail partner network. This permanent, full-time role reports to the Chief Marketing Officer and aims to grow revenue through data-driven decisions and strong leadership.

You will elevate AIRR’s brands and private label products, collaborate with Sales and Category teams, and drive performance across channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Commerce or related discipline.
• Experience in senior marketing roles with leadership responsibilities.
• Proven success delivering revenue-focused marketing strategies.
• Strong understanding of digital marketing, customer data and product performance.
• Experience partnering with internal teams.
• Excellent leadership and stakeholder management.
• Strong analytical capability using data to drive decisions.
• Outstanding communication, presentation and influencing skills.
• Ability to manage multiple priorities in a dynamic environment.

Responsibilities

• Execute the commercial marketing strategy aligned with business growth objectives.
• Lead integrated marketing campaigns to generate demand and drive sales growth.
• Partner with sales and category managers for go-to-market strategies and campaigns.
• Oversee trade marketing spend and ROI for the business and retail partners.
• Analyze market trends, customer insights, data, competitors and campaign performance.
• Drive digital marketing across paid, owned and earned channels.
• Oversee product launches and promo campaigns for private label and strategic products.
• Establish and report on key marketing metrics and insights.
• Lead the marketing team and foster a collaborative, results-driven culture.
• Drive the industry-leading annual conference and key trade events.

Skills

Senior marketing experience

Digital marketing

Data-driven decisions

Leadership & stakeholder mgmt

Communication & presentation

Multi-priority management

Education

Bachelor’s degree in Marketing/Business/Commerce

Job description

AIRR is seeking a Head of Marketing to lead the development and execution of marketing strategies across our national retail partner network. This permanent, full-time role reports to the Chief Marketing Officer and aims to grow revenue through data-driven decisions and strong leadership.

You will elevate AIRR’s brands and private label products, collaborate with Sales and Category teams, and drive performance across channels.