Head of Marketing & Brand Strategy

Black Dog Institute; Randwick; On-site; AUD 135,000 - 165,000; Full time

Benefits offered by this job

Parking available

Salary packaging

Meal & Entertainment expenses

Job summary

Black Dog Institute in Randwick is seeking a strategic Head of Marketing & Communications to lead the brand, voice and impact of Australia’s leading mental health research institute. You will develop integrated marketing, brand and communications strategies to strengthen reputation, engage audiences and support fundraising.

Reporting to the Director, Fundraising & Marketing, you will lead a multidisciplinary team, collaborate with senior researchers and executives, and drive initiatives that

Qualifications

• Extensive senior leadership experience in marketing, communications, brand or corporate affairs.
• Delivered integrated marketing and communications strategies at organizational scale.
• Experience leading multidisciplinary teams across marketing, communications, media, digital and brand.
• Strong stakeholder engagement skills to influence executives and senior decision-makers.
• Experience using audience insights and performance data to drive outcomes.
• Exceptional written, verbal and presentation skills.
• Strong commercial, operational and budget management capability.

Responsibilities

• Develop and lead the Institute's brand, marketing and communications strategy.
• Align marketing priorities with organisational goals, research impact and translational outcomes.
• Provide strategic counsel to senior leaders on reputation, stakeholder engagement and communications.
• Strengthen brand awareness, positioning and audience engagement.
• Lead customer experience, audience segmentation and journey mapping initiatives.
• Drive measurable growth in acquisition, retention, advocacy, participation and revenue outcomes.
• Lead media relations and public profile initiatives.
• Elevate the voices of researchers, subject matter experts and organisational leaders.
• Oversee issues and crisis communications planning and response.
• Lead organisation-wide content strategy and editorial planning.
• Oversee development of compelling stories showcasing research, fundraising and community impact.
• Manage production of major publications, including the Annual Report.
• Lead, mentor and inspire a high-performing marketing and communications team.
• Establish performance frameworks, reporting and analytics to inform decision-making.
• Manage budgets, resources and external agency partnerships.

Skills

Senior leadership

Marketing strategy

Communications strategy

Brand management

Stakeholder engagement

Analytics & insights

Written & verbal communication

Tools

Budget management

Job description

Black Dog Institute in Randwick is seeking a strategic Head of Marketing & Communications to lead the brand, voice and impact of Australia’s leading mental health research institute. You will develop integrated marketing, brand and communications strategies to strengthen reputation, engage audiences and support fundraising.

Reporting to the Director, Fundraising & Marketing, you will lead a multidisciplinary team, collaborate with senior researchers and executives, and drive initiatives that