Head of Marketing

4Twenty Consulting; Sydney; Hybrid; AUD 180,000 - 280,000; Full time

Job summary

4Twenty Consulting partners with a high-growth Australian technology company to appoint its first senior marketing leader in Sydney. You’ll report to the Founder & CEO and define the go-to-market strategy, build the marketing function, and develop a globally recognised sustainable technology brand.

Initially strategic and hands-on, the role will span branding, demand generation, ICPs, CRM and campaigns, with the opportunity to scale the team and lead international expansion as the company grows.

Qualifications

• B2B marketing and demand generation experience.
• Experience building or scaling a marketing function.
• Startup or high-growth experience.
• Comfortable moving between strategy and hands-on execution.
• Entrepreneurial and capable of operating in a changing environment.

Responsibilities

• Define the overall marketing strategy and function.
• Develop go-to-market and demand generation for the business.
• Define ICPs, positioning and customer journeys.
• Build brand, content, digital and product marketing.
• Lead PR, events, partnerships and campaigns.
• Improve CRM, automation, analytics and reporting.
• Support product launches and international expansion.
• Own marketing budget and performance.
• Build and lead the future marketing team.

Skills

B2B marketing

Demand generation

Marketing strategy

Hands-on execution

Startup / high-growth experience

Leadership & team-building

Commercial & analytical judgement

Tools

CRM

Marketing automation

Analytics tools

Job description

Sydney | Hybrid

Reporting to Founder & CEO

4Twenty Consulting is partnering with a high-growth Australian technology company to appoint its first senior marketing leader.

The business has developed an innovative connected technology platform helping workplaces and commercial spaces reduce single-use plastic while improving the drinks experience.

Following a $10m growth raise and with 50+ enterprise customers, including Google, Meta, Atlassian, Uber and Netflix, the company is entering its next stage of growth.

The opportunity

This is a genuine build-from-the-ground-up marketing role. You’ll work directly with the Founder & CEO to define the go-to-market strategy, build the marketing function and develop a globally recognised sustainable technology brand.

Initially, the role will be both strategic and hands-on, with the opportunity to build the team as the company scales.

What you’ll own

• Build the overall marketing strategy and function
• Develop B2B go-to-market and demand generation
• Define ICPs, positioning and customer journeys
• Build brand, content, digital and product marketing
• Lead PR, events, partnerships and campaigns
• Improve CRM, automation, analytics and reporting
• Support product launches and international expansion
• Own marketing budget and performance
• Build and lead the future marketing team

What we’re looking for

• Strong B2B marketing and demand generation experience
• Experience building or scaling a marketing function
• Startup or high-growth experience
• Comfortable moving between strategy and hands-on execution
• Strong commercial, creative and analytical judgement
• Experience working with founders and senior sales teams
• Entrepreneurial and comfortable operating in an evolving environment

Experience across technology, SaaS, workplace tech, hospitality, F&B, wellness or sustainability is highly regarded.

Why consider it?

• Join following a major growth raise
• Work with established global enterprise customers
• Be the first senior marketing leader
• Build the marketing function from the ground up
• Help drive international expansion
• Work directly with the Founder & CEO

If you’re a strategic marketer who still loves being hands-on and want to build something from the ground up, drop us a message.