Head of Marketing

Profusion; Sydney; On-site; AUD 210,000 - 320,000; Full time

Job summary

Profusion Group is seeking a Head of Marketing for a fast-growing fintech, driving end-to-end marketing strategy in Australia. This role reports to the leadership team and sits at the revenue engine, owning campaigns, demand generation and brand for brokers and businesses.

You will lead a hands-on, entrepreneurial team, build the marketing function during national and international expansion, and partner with product, sales and partnerships to maximise loan originations and customer lifetime

Qualifications

• Proven senior marketing leadership in fintech/B2B or non-bank lending.
• Expertise across digital acquisition, sales enablement, customer lifecycle and brand.
• Commercial mindset to connect marketing to revenue and growth.
• Balance of strategic thinking and hands-on execution.

Responsibilities

• Loan book growth: own marketing strategy with a direct line to revenue, originations and profitability
• Broker and third-party channel: develop campaigns, content and tools that grow accredited broker numbers and drive origination volume
• Direct acquisition: optimise the full lead generation funnel from awareness through to application, origination and settlement
• Customer lifecycle: build automated, behaviour-led journeys that deepen relationships and maximise long-term customer value
• Brand leadership: position the business as the preferred choice for brokers, partners and businesses through compelling storytelling and market differentiation
• Data and optimisation: continuously test, learn and improve across channels, audiences, messaging and conversion

Skills

Fintech marketing

B2B marketing

Marketing leadership

Digital acquisition

Sales enablement

Brand management

Customer lifecycle

Data analytics

Fast-moving environment

Job description

Profusion Group has been engaged to appoint a Head of Marketing for a fast-growing, commercially driven fintech that has been quietly building one of Australia's most compelling non-bank lending for over a decade, funding billions in transactions for thousands of Australian businesses and now entering its next phase of scale.

This is a rare opportunity to own marketing end-to-end at a commercially driven, entrepreneurial business where the function is treated as a profit centre, not a support function.

The Role

Reporting to the leadership team, you will be responsible for building and executing the marketing strategy that drives loan book growth, accelerates originations and maximises customer lifetime value. This is a hands-on leadership role - you will set the strategy and build the engine, but you will also need to be comfortable rolling up your sleeves and executing.

What you will own

• Loan book growth: own marketing strategy with a direct line to revenue, originations and profitability
• Broker and third-party channel: develop campaigns, content and tools that grow accredited broker numbers and drive origination volume
• Direct acquisition: optimise the full lead generation funnel from awareness through to application, origination and settlement
• Customer lifecycle: build automated, behaviour-led journeys that deepen relationships and maximise long-term customer value
• Brand leadership: position the business as the preferred choice for brokers, partners and businesses through compelling storytelling and market differentiation
• Data and optimisation: continuously test, learn and improve across channels, audiences, messaging and conversion

What We Are Looking For

• Proven background in fintech, B2B or non-bank business lending as a senior marketing leader
• Strong expertise across digital acquisition, sales enablement, customer lifecycle and brand
• The commercial instinct to connect marketing activity directly to revenue, customer acquisition and growth
• A well-rounded balance of strategic thinking and hands-on execution — you can set the vision and do the work
• Strong analytical mindset with the ability to use data to prioritise and optimise
• Adept at operating in a fast-moving, entrepreneurial environment where not everything is already built

Why This Role

• Own marketing at a scale-up with real commercial momentum and proven track record
• Direct access to the leadership team with genuine influence over growth strategy
• Hands-on, high-ownership role in a fast-moving entrepreneurial culture
• Build the marketing function during a critical phase of national and international expansion

We are committed to providing a supportive culture and positively contributing towards creating diverse and inclusive workplaces for our candidates & clients. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply.