Growth-Driven Marketing Leader for Fintech Scale-Up

Profusion; Sydney; On-site; AUD 210,000 - 320,000; Full time

Job summary

Profusion Group is seeking a Head of Marketing for a fast-growing fintech, driving end-to-end marketing strategy in Australia. This role reports to the leadership team and sits at the revenue engine, owning campaigns, demand generation and brand for brokers and businesses.

You will lead a hands-on, entrepreneurial team, build the marketing function during national and international expansion, and partner with product, sales and partnerships to maximise loan originations and customer lifetime

Qualifications

• Proven senior marketing leadership in fintech/B2B or non-bank lending.
• Expertise across digital acquisition, sales enablement, customer lifecycle and brand.
• Commercial mindset to connect marketing to revenue and growth.
• Balance of strategic thinking and hands-on execution.

Responsibilities

• Loan book growth: own marketing strategy with a direct line to revenue, originations and profitability
• Broker and third-party channel: develop campaigns, content and tools that grow accredited broker numbers and drive origination volume
• Direct acquisition: optimise the full lead generation funnel from awareness through to application, origination and settlement
• Customer lifecycle: build automated, behaviour-led journeys that deepen relationships and maximise long-term customer value
• Brand leadership: position the business as the preferred choice for brokers, partners and businesses through compelling storytelling and market differentiation
• Data and optimisation: continuously test, learn and improve across channels, audiences, messaging and conversion

Skills

Fintech marketing

B2B marketing

Marketing leadership

Digital acquisition

Sales enablement

Brand management

Customer lifecycle

Data analytics

Fast-moving environment

Job description

Profusion Group is seeking a Head of Marketing for a fast-growing fintech, driving end-to-end marketing strategy in Australia. This role reports to the leadership team and sits at the revenue engine, owning campaigns, demand generation and brand for brokers and businesses.

You will lead a hands-on, entrepreneurial team, build the marketing function during national and international expansion, and partner with product, sales and partnerships to maximise loan originations and customer lifetime