Head of Marketing

Riverside; Maryborough; Hybrid; AUD 140,000 - 190,000; Full time

Job summary

Riverside Christian College in Maryborough, Queensland is seeking a dynamic Head of Marketing to translate strategy into coordinated campaigns. You will oversee day‑to‑day marketing operations, create compelling content and ensure a consistent brand voice across channels.

The role leads budgeting, reporting, and collaboration with internal stakeholders and suppliers, with a focus on enrolment campaigns and community engagement.

Qualifications

• Relevant degree in marketing or related discipline.
• Experience leading marketing operations and campaigns.
• Proven ability to produce high‑quality content across channels.
• Strong understanding of brand management and audience strategy.
• Excellent writing, storytelling and communication skills.
• Experience with CRM, marketing automation, and analytics tools.
• Experience in education or independent school sector is preferred.

Responsibilities

• Lead daily marketing operations, plans and content calendars.
• Create and oversee high‑quality written, visual and video content.
• Maintain brand consistency across channels and campaigns.
• Manage website, social media, email marketing and digital ads.
• Lead enrolment and reputation campaigns and coordinate events.
• Provide leadership and coaching to the marketing team.

Skills

Campaign management

Content creation

Brand management

Analytics

SEO & SEM

CRM usage

Digital advertising

Team leadership

Storytelling

Education

Relevant marketing/communications/digital media/design/journalism/PR degree

Tools

CRM

Marketing automation

Content management

Analytics tools

SEO tools

Adobe Creative Suite

Job description

Job Category: Marketing

Riverside Christian College is a rapidly growing Prep – 12 independent Christian College located in Maryborough, Queensland providing both Day School and Distance Education.

Riverside Christian College is a contemporary and innovative school, developing world-first educational initiatives for students.Our vision is to provide quality Christian education that develops character and empowers students to impact their community.

The College is a supportive and respectful environment defined by its Christian ethos and values framework reflecting and encouraging behaviours aligned with our College values of Excellence, Teamwork, Respect, Faith and Community. To do this we strive to be leaders of excellence in Teaching and Learning, Faith Development, Community Engagement and Organisational rigour.

The College is seeking a full time, permanent Head of Marketing.

Job Description

The Head of Marketing provides operational leadership for the College’s marketing function, translating strategic priorities into coordinated marketing activity, compelling creative content and consistent brand experiences.

The role leads daily marketing operations, campaign delivery, creative production, storytelling and team workflow. A central priority is to build the College’s internal capacity for high-quality content while ensuring strong alignment in visual identity, tone of voice, messaging and story across every channel.

Key Responsibilities:

Marketing Operations

• Lead day-to-day marketing operations, priorities, workflows and delivery schedules.
• Develop and maintain annual marketing plans, campaign schedules and content calendars.
• Coordinate internal stakeholders, agencies, photographers, videographers, designers and suppliers.
• Manage approved marketing budgets and report on activity and outcomes.

Creative Content and Storytelling

• Create and oversee high-quality written, visual, photographic and video content.
• Identify authentic stories that demonstrate the College’s mission, learning, faith, people and community.
• Build repeatable processes for sourcing, producing, approving and repurposing content.
• Ensure storytelling is audience‑aware, distinctive and aligned with agreed strategic messages.

Brand Leadership

• Act as the operational guardian of the College brand.
• Maintain consistency in visual identity, tone of voice, messaging and presentation.
• Implement brand guidelines and quality‑assurance processes across channels and teams.
• Develop templates and resources that enable consistent brand application.

Digital Marketing

• Manage website content, social media, email marketing, digital advertising and campaign activity.
• Monitor analytics, audience behaviour and campaign performance.
• Recommend evidence-informed improvements to content, channel mix and user experience.

Campaign and Enrolment Marketing

• Lead execution of integrated enrolment and reputation campaigns.
• Coordinate promotion of Open Days, College events and strategic initiatives.
• Work closely with enrolments to support enquiry generation, nurturing and conversion.
• Evaluate campaign effectiveness and document learning for future campaigns.
• Provide daily leadership, coaching and support to marketing team members.
• Allocate work, clarify standards and manage competing priorities.
• Build a collaborative, service‑oriented and creatively confident team culture.
• Develop team capability and identify appropriate use of external expertise.

Qualifications and Experience:

• Relevant qualification in marketing, communications, digital media, design, journalism, public relations or a related discipline.
• Demonstrated experience leading marketing operations, campaigns or a creative function.
• Proven ability to create and oversee high-quality content across multiple channels.
• Strong understanding of brand management, audience strategy and integrated marketing.
• Excellent writing, editing, storytelling and communication skills.
• Strong project management, workflow coordination and attention to detail.
• Commitment to the Christian mission and values of the College.
• Experience in education or the independent school sector.
• Photography, videography, design or creative production capability.
• Experience with CRM, marketing automation, content management and analytics tools.
• Knowledge of SEO, digital advertising and conversion optimisation.
• Experience supervising creative or marketing team members.