Head of Marketing & Brand Storytelling

Riverside Christian College; Maryborough; On-site; AUD 90,000 - 120,000; Full time

Job summary

Riverside Christian College in Maryborough, QLD, seeks a full-time Head of Marketing to translate strategic priorities into coordinated marketing activity and compelling content across channels.

The role leads daily marketing operations, campaign delivery, storytelling and team workflow, building internal capacity for high-quality content while maintaining brand consistency and a strong voice aligned with the College’s mission.

Qualifications

• Relevant marketing qualification.
• Experience leading marketing operations, campaigns or a creative function.
• Proven ability to create and oversee high-quality content across multiple channels.
• Strong understanding of brand management, audience strategy and integrated marketing.
• Excellent writing, editing, storytelling and communication skills.
• Strong project management, workflow coordination and attention to detail.
• Commitment to the Christian mission and values of the College.

Responsibilities

• Lead day-to-day marketing operations, priorities, workflows and delivery schedules.
• Develop and maintain annual marketing plans, campaign schedules and content calendars.
• Coordinate internal stakeholders, agencies, photographers, videographers, designers and suppliers.
• Manage approved marketing budgets and report on activity and outcomes.
• Create and oversee high-quality written, visual, photographic and video content.
• Identify authentic stories that demonstrate the College’s mission, learning, faith, people and community.
• Build repeatable processes for sourcing, producing, approving and repurposing content.
• Ensure storytelling is audience-aware, distinctive and aligned with strategic messages.
• Act as the operational guardian of the College brand.
• Maintain consistency in visual identity, tone of voice, messaging and presentation.
• Implement brand guidelines and QA across channels and teams.
• Develop templates and resources that enable consistent brand application.
• Manage website content, social media, email marketing, digital advertising and campaign activity.
• Monitor analytics, audience behaviour and campaign performance.
• Recommend evidence-informed improvements to content, channel mix and user experience.
• Lead execution of integrated enrolment and reputation campaigns.
• Coordinate promotion of Open Days, College events and strategic initiatives.
• Work closely with enrolments to support enquiry generation, nurturing and conversion.
• Evaluate campaign effectiveness and document learning for future campaigns.
• Provide daily leadership, coaching and support to marketing team members.
• Allocate work, clarify standards and manage competing priorities.
• Build a collaborative, service-oriented and creatively confident team culture.
• Develop team capability and identify appropriate use of external expertise.

Skills

Marketing strategy

Content creation

Storytelling

Team leadership

Digital marketing

Analytics

Brand management

Copywriting

Project management

Education

Marketing degree

Tools

CRM

SEO tools

CMS

Analytics tools

Job description

Riverside Christian College in Maryborough, QLD, seeks a full-time Head of Marketing to translate strategic priorities into coordinated marketing activity and compelling content across channels.

The role leads daily marketing operations, campaign delivery, storytelling and team workflow, building internal capacity for high-quality content while maintaining brand consistency and a strong voice aligned with the College’s mission.