Head of eCommerce | Trade | Fixed Term Contract

Mecca Brands; Richmond Shire; On-site; AUD 180,000 - 260,000; Full time

Job summary

MECCA Brands is seeking an experienced Head of eCommerce on a fixed-term contract to lead the Digital team. You will shape the vision, strategy, and performance of MECCA Brands’ online business as we accelerate toward the ambition to be the #1 Beauty Destination in ANZ.

You will define a best-in-class digital commerce strategy that drives growth, oversee the eCommerce P&L, and lead a high-performing team to deliver omnichannel experiences across online touchpoints.

Qualifications

• Senior leadership experience in eCommerce or digital retail.
• Proven ability to grow online revenue and manage a P&L.
• Strong cross-functional collaboration and stakeholder management.
• Data-driven decision making with customer insight translation.
• Experience partnering with Product and Technology teams.

Responsibilities

• Define and lead the eCommerce growth strategy to meet annual targets.
• Set the strategic direction for website and app experiences.
• Shape roadmaps for functionality with Digital Product and tech partners.
• Drive SEO, UX/UI and discovery experiences with measurable tests.
• Lead, coach and grow the eCommerce team and governance processes.
• Manage eCommerce budget and collaborate with Finance for P&L.

Skills

Senior leadership

P&L management

Ecommerce strategy

Cross-functional leadership

Analytics & insights

CRM & personalization

Tools

CRM software

Analytics tools

Job description

We are seeking an experienced Head of eCommerce on a Fixed term Contract to join the team. This role plays a pivotal leadership role within MECCA’s Digital team, accountable for shaping the vision, strategy, and performance of MECCA Brands’ online business as we accelerate towards our ambition to be the #1 Beauty Destination in ANZ.

The Role You Could Play

As Head of eCommerce, you will define and deliver a best-in-class digital commerce strategy that drives sustainable growth, market leadership, and seamless integration of MECCA’s brand promise across channels. You’ll be accountable for commercial outcomes through site optimisation, conversion innovation, merchandising, and compelling omnichannel engagement—elevating the richness of our physical retail online.

Key responsibilities include:

• Define and lead the eCommerce growth strategy to achieve annual targets, with robust forecasting and performance reporting to give the business clear visibility of online trading performance.
• Set the strategic direction for a best-in-class website and app experience, ensuring it reflects MECCA’s brand vision and customer-first philosophy.
• Shape and influence the roadmap for new site functionality, partnering closely with the Digital Product Team, technology partners, and third-party agencies.
• Shape the experimentation and personalisation strategy — prioritising the conversion, discovery, and engagement opportunities with the greatest customer and commercial value, and setting standards for testing and success measures.
• Set the strategic roadmap for SEO, UX/UI, and emerging discovery experiences AEO/GEO, including MECCA’s approach to AI-powered and agentic search.
• Act as executive sponsor of major eCommerce initiatives, accountable for outcomes, budgets, and stakeholder alignment with technology partners.
• Support the Digital Product Team with robust governance frameworks for backlog prioritisation, sprint planning, and release cycles
• Drive the integration of digital trade campaigns with Brand, Marketing, CRM and Loyalty strategies to create a unified omnichannel customer journey.
• Manage the eCommerce P&L in partnership with the Financial Business Partner.
• Partner with Supply Chain and Operations to elevate fulfilment capabilities.
• Lead, coach, and inspire a high-performing eCommerce team, building internal capability and succession pipelines.

What You Will Bring

You will set the benchmark for digital excellence by anticipating consumer behaviour, leveraging emerging technologies, and embedding best-practice approaches across eCommerce. Harnessing insights from data and market trends, you’ll evolve MECCA’s digital capability while fostering a culture of innovation and collaboration.

You will also bring:

• Significant senior leadership experience in eCommerce or digital retail, with a proven record of delivering commercial growth at scale.
• Demonstrated experience managing a P&L and delivering against commercial targets.
• Strong people leadership experience, with a track record of building and developing high-performing teams.
• Deep understanding of the key levers driving online performance, including CRM, personalisation, search and discovery, and customer engagement.
• Advanced commercial and analytical acumen, with a focus on translating insight into strategic priorities.
• Proven track record partnering with Product and Technology teams to shape and deliver digital roadmaps.
• Collaborative mindset, with the ability to influence across Supply Chain, Brands and Buying, Product, Marketing, and Finance.
• Strategic thinker with the resilience to lead through ambiguity and execute long‑term plans.

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirstmantra, we know thatwouldn’tbe possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

• Professional development programs and first-class digitised learning offering
• Health and well‑being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Access to quarterly product allowance
• Up to 40% discount to spoil yourselves and your immediate family, subject to company policy!

There are also so many other ways in whichyou’llbe made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit http://www.mecca.com.au/careerswww.mecca.com.au/careers