Head of eCommerce

DECJUBA; Melbourne; On-site; AUD 180,000 - 260,000; Full time

Job summary

DECJUBA is seeking a Head of eCommerce to lead our online business through the next growth phase. You will own the end-to-end online customer experience across DECJUBA's platforms and marketplaces, driving sales performance and profitability.

Reporting to the Chief Marketing Officer, you will shape and execute the eCommerce strategy, expand marketplace opportunities, and deliver innovative digital solutions that elevate customer journeys.

Qualifications

• 8+ years of experience leading an eCommerce function.
• Strategic and commercially minded with strong analytical, data-driven decision making.
• Proven ability to inspire, coach and develop high-performing teams.
• Strong understanding of eCommerce trading, UX, online merchandising, stock management, SEO, analytics and digital engagement.
• Experience with Shopify, AP21 and other CMS/web tools.
• Excellent communication and stakeholder management across all levels.
• Highly organized, proactive and able to manage competing priorities in a fast-paced environment.
• Relevant degree or qualification with passion for fashion and digital innovation.

Responsibilities

• Own the eCommerce strategy and annual plan to drive online sales growth and profitability.
• Forecast, trade and optimize online performance across DECJUBA's digital channels.
• Lead and develop eCommerce Trade, eCommerce Projects and Customer Service teams.
• Oversee end-to-end online customer journey including site navigation, merchandising, checkout, shipping and returns.
• Lead promotions and leverage insights to maximise conversion and AOV.
• Identify, negotiate and manage marketplace partnerships for growth.
• Implement scalable digital solutions and process improvements for efficiency.
• Analyze performance data and translate insights into strategic actions.

Skills

eCommerce leadership

Data-driven

Team coaching

Stakeholder mgmt

Strategic thinking

Analytical skills

Education

Relevant degree

Tools

Shopify

AP21

CMS tools

Job description

At DECJUBA, we are a proud B Corp Certified Australian fashion brand with a clear vision: to make our customers look and feel amazing. Known for aspirational, effortless style, we make getting dressed every day easy. Our three brands - DECJUBA, D-LUXE Basics and DECJUBA Kids - bring that vision to life season after season. Reimagined by Tania Austin in 2008, DECJUBA is female-owned and led, with more than 1,500 team members across our global Head Office and retail stores. Today, our retail footprint spans over 170 locations across Australia and New Zealand, alongside a growing global online presence. Because when our customers feel amazing, we know we're doing what we do best.

THE OPPORTUNITY

We're on the hunt for a commercially driven and strategic Head of eCommerce to lead our online business into its next phase of growth and take the DECJUBA digital customer experience to new heights!

Reporting to the Chief Marketing Officer, you'll lead our eCommerce Trade, eCommerce Projects and Customer Service teams, taking ownership of our end-to-end online customer experience and driving sales performance across DECJUBA's own digital platforms and marketplace channels.

Combining strategic vision with hands-on commercial leadership, you'll shape and execute our eCommerce strategy, maximise online sales and profitability, and deliver innovative digital solutions that elevate the customer journey. This is an exciting opportunity to make a significant impact on a growing fashion brand, leading high-performing teams and driving the future of eCommerce at DECJUBA.

KEY RESPONSIBILITIES

• Own the eCommerce strategy: Develop and execute the annual eCommerce strategy, driving online sales growth, profitability and an AMAZING digital customer experience.
• Drive commercial performance: Own online sales budgets, forecasting and trading strategies, identifying opportunities to maximise conversion, average order value and revenue.
• Lead with impact: Inspire, coach and develop high-performing eCommerce Trade, eCommerce Projects and Customer Service teams, fostering a culture of collaboration, accountability and continuous improvement.
• Optimise the digital experience: Oversee the end-to-end online customer journey, including site navigation, product merchandising, checkout, shipping and returns, to deliver a seamless shopping experience.
• Maximise trading opportunities: Lead planned and reactive promotional activity, leveraging sales performance, customer insights and market trends to drive commercial results.
• Expand marketplace growth: Identify, negotiate and manage strategic marketplace partnerships, maximising brand visibility, sales performance and new growth opportunities.
• Champion digital innovation: Identify and implement website enhancements, scalable technology solutions and process improvements that elevate the customer experience and operational efficiency.
• Turn data into action: Oversee eCommerce performance reporting, analysing sales, traffic, conversion and customer insights to inform strategic decisions and drive continuous improvement.
• Drive digital visibility: Partner with external agencies and internal teams to optimise SEO, organic traffic, online merchandising and campaign execution.
• Collaborate for success: Build strong cross-functional partnerships across Marketing, Buying, Planning, Retail, Finance and Operations to align commercial priorities and deliver business objectives.

ABOUT YOU

• 8+ years' experience leading an eCommerce function, with a proven track record of driving online sales growth and commercial performance.
• A strategic and commercially minded leader with strong analytical skills and a data-driven approach to decision-making.
• Proven ability to inspire, coach and develop high-performing teams while driving accountability and results.
• Strong understanding of eCommerce trading, UX, online merchandising, stock management, SEO, web analytics and digital customer engagement.
• Experience with eCommerce platforms such as Shopify, AP21 and other content management and web-based tools.
• Excellent communication and stakeholder management skills, with the ability to influence and collaborate across all business levels.
• Highly organised, proactive and solutions-focused, with the ability to manage competing priorities in a fast-paced environment.
• A relevant degree or qualification, with a genuine passion for fashion, digital innovation and delivering AMAZING customer experiences.

WHY JOIN THE DREAMTEAM

• We are committed to providing an AMAZING working environment, empowered by five core values: Honesty, Bravery, Integrity, Innovation, and Optimism.
• We are passionate about our DREAMTEAM and committed to providing continuous growth and development opportunities.
• We aim to open the door to exciting and dynamic careers in retail, with the opportunity to learn from the best in the business.
• We are experiencing a period of phenomenal growth. When we grow, you grow!

At DECJUBA, we're committed to ensuring our team reflects the diversity of our customers and our community. We recognise that we do our best work together and are focused on creating an AMAZING culture that supports our team members to be themselves and perform at their best. By creating an inclusive culture, we ensure diversity in all its forms (including all abilities, culture, race, gender, age, and sexual orientation) is welcomed and celebrated and encourage applications from all candidates.

DECJUBA are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant!