Head of Digital Performance (Anywhere in Australia)

Talent Right AUS; Sydney; Remote; AUD 140,000 - 220,000; Full time

Job summary

Talent Right AUS is seeking a hands-on Head of Digital Performance to lead paid media, SEO, AI search and a team of digital specialists. This is a full-time remote leadership position with overlap with the Australian business day.

You will own commercial digital performance across multiple B2B accounts, oversee Google Ads strategy and local SEO, and drive AI-enabled workflows with measurable outcomes and proactive client recommendations.

Qualifications

• 8+ years of digital/performance marketing experience, preferably in a multi-client agency with substantial B2B lead-generation exposure.
• Proven direct leadership of specialists, including a real example of improving or managing sustained underperformance.
• Strong GA4, GTM, Search Console, conversion optimisation and attribution judgement.

Responsibilities

• Commercial digital performance across multiple B2B accounts: lead quality, qualified opportunities, pipeline contribution and acquisition efficiency.
• Google Ads strategy and technical oversight, including Search, Performance Max, tracking, auction dynamics, search intent and budget allocation.
• SEO and local search strategy, with the technical confidence to audit work, identify ranking barriers and direct specialists.
• AI search visibility (AEO/GEO): improve discoverability in search and AI-generated answers using credible content, technical foundations and measurable outcomes.
• An AI-first delivery model: structured briefs, reusable AI skills/agents, automation and specialist QA that increase capacity without compromising accuracy.
• Measurement and CRM attribution across GA4, GTM, call tracking and lead-to-revenue reporting.
• Team performance, coaching, accountability, delivery quality and proactive client recommendations.

Skills

Digital/performance marketing

Leadership of specialists

Google Ads & SEO expertise

Tools

GA4

GTM

Search Console

Job description

We are seeking a hands-on, commercially minded Head of Digital Performance to lead paid media, SEO, AI search and a team of digital specialists. This is a full-time remote leadership position with meaningful overlap with the Australian business day.

This is not a role for someone who only manages task lists, accepts platform reports at face value or delegates technical judgement entirely to specialists.

What you will own

• Commercial digital performance across multiple B2B accounts: lead quality, qualified opportunities, pipeline contribution and acquisition efficiency.
• Google Ads strategy and technical oversight, including Search, Performance Max, tracking, auction dynamics, search intent and budget allocation.
• SEO and local search strategy, with the technical confidence to audit work, identify ranking barriers and direct specialists.
• AI search visibility (AEO/GEO): improve discoverability in search and AI-generated answers using credible content, technical foundations and measurable outcomes.
• An AI-first delivery model: structured briefs, reusable AI skills/agents, automation and specialist QA that increase capacity without compromising accuracy.
• Measurement and CRM attribution across GA4, GTM, call tracking and lead-to-revenue reporting.
• Team performance, coaching, accountability, delivery quality and proactive client recommendations.

What makes this role different

You will be expected to use AI as an operating advantage—not simply to draft content. We want someone who has personally implemented repeatable AI-assisted workflows, knows where AI fails, builds human review into the process and can demonstrate measurable improvements in speed, quality or cost.

You must also be comfortable challenging specialists. If SEO rankings stall, tracking numbers conflict or cheap leads fail to become opportunities, you should know what to investigate, what to ask and what to do next.

You should bring

• 8+ years of digital/performance marketing experience, preferably in a multi-client agency and with substantial B2B lead-generation exposure.
• Proven direct leadership of specialists, including a real example of improving or managing sustained underperformance.
• Strong technical Google Ads expertise and credible hands-on SEO knowledge—not only reporting familiarity.
• Practical AI workflow/agent experience and an informed understanding of AEO/GEO and its measurement limitations.
• Commercial fluency from traffic and leads through MQLs, SQLs, opportunities, pipeline and revenue.
• Strong GA4, GTM, Search Console, conversion optimisation and attribution judgement.

What success looks like

• Client accounts are reviewed proactively and commercial risks are identified early.
• Specialists are clear on standards, ownership, deadlines and corrective actions.
• Reporting shows business outcomes—not just clicks, CPL and rankings.
• AI-assisted workflows reduce repetitive manual work while retaining specialist quality control.
• Digital delivery becomes more consistent, scalable and commercially effective.

Selection process

Shortlisted candidates will complete a structured interview, discuss a real AI-enabled workflow they have personally implemented, and undertake a time-boxed, anonymised B2B account review. We assess commercial judgement, technical depth, leadership and practical AI capability—not CV keywords alone.

Location: Anywhere in Australia (Remote). Full-time. Working schedule and remuneration will be discussed during the recruitment process.