Head of Digital Activations & Strategy

Omnicom Media Group; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Omnicom Media Group seeks an Activations Director in Sydney to lead the strategic planning, implementation, and investment across a major client portfolio in digital media. The role requires managing key relationships with clients, publishers, and platforms, while guiding platforms for branding and performance campaigns.

You will oversee a team of Search, Social and Programmatic specialists, driving a tech-led planning approach and measurable business impact for clients.

Qualifications

• Experience leading activation teams and delivering measurable outcomes.
• Proven ability to manage cross-functional workflows across media disciplines.
• Strong strategic thinking with a track record of marketing strategy influence.

Responsibilities

• Build executive-level client relationships and provide hands-on technical leadership.
• Plan, invest, and optimize campaigns across Programmatic, Social, and Search platforms.
• Oversee portfolio-wide digital activation and improve workflow efficiency.
• Develop and coach Activation staff and foster a high-performing culture.

Skills

Executive leadership

Client relationships

Media planning

Programmatic platforms

Tools

DV360

The Trade Desk

Google Ads

Job description

Omnicom Media Group seeks an Activations Director in Sydney to lead the strategic planning, implementation, and investment across a major client portfolio in digital media. The role requires managing key relationships with clients, publishers, and platforms, while guiding platforms for branding and performance campaigns.

You will oversee a team of Search, Social and Programmatic specialists, driving a tech-led planning approach and measurable business impact for clients.