Head of Creative

Strandbags; Sydney; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

40% off products

Birthday leave

Parental leave 12 weeks

Service recognition program

Employee referrals

24/7 support

Job summary

STRAND is looking for a Head of Creative to lead the creative vision across the business and bring our brand to life across every customer touchpoint. Reporting to the Marketing Director, you’ll lead the Creative Team and work closely with Marketing, Product and wider business teams to develop innovative, engaging and commercially effective creative.

This is an exciting opportunity to shape the creative direction of a well-known Australian brand, leading everything from campaign concepts and

Qualifications

• Proven experience leading a creative team within retail or consumer environments.
• Strong experience in creative direction, brand strategy and integrated campaigns.
• Understanding of brand identity and delivering consistent customer experiences.
• Experience managing internal teams and external agencies.
• Strong art direction and production experience, including photoshoots and content creation.
• Commercially minded with ability to drive engagement and revenue.
• Excellent project management and ability to manage multiple priorities.
• Strong communication and stakeholder management with senior leaders.
• Passion for innovation and trends, connecting with customers.
• Ability to coach and develop creative talent.

Responsibilities

• Lead, inspire and develop the Creative Team and growth.
• Manage brand storytelling across marketing channels.
• Deliver innovative campaigns across digital, social, stores and media.
• Align output with customer needs, product vision and commercial goals.
• Lead campaigns from concept to production and delivery.
• Collaborate with external agencies and partners.
• Direct shoots from concept to post-production.
• Oversee content across social and digital channels.
• Monitor creative performance and identify optimization opportunities.
• Manage creative budgets and external resources.

Skills

Creative leadership

Brand strategy

Campaign development

Brand identity

Art direction

Project management

Stakeholder management

Creative collaboration

Innovation mindset

Coaching and mentoring

Job description

• Own and evolve STRAND’s creative direction
• Exciting opportunity with new CMPO, transforming the business into the new century!
• 4 days in Office 1 from home
• Are you a creative leader who knows how to turn big ideas into campaigns that connect, inspire and deliver?

STRAND is looking for a Head of Creative to lead the creative vision across the business and bring our brand to life across every customer touchpoint.

Reporting to the Marketing Director, you’ll lead our Creative Team and work closely with Marketing, Product and wider business teams to develop innovative, engaging and commercially effective creative.

This is an exciting opportunity to shape the creative direction of a well‑known Australian brand, leading everything from campaign concepts and brand identity through to shoots, digital, social, in‑store and traditional media.

What You Will Be Doing

• Lead, inspire and develop the Creative Team, supporting their performance, growth and development
• Responsible for brand storytelling across owned earned and paid marketing channels.
• Develop and deliver innovative brand and marketing campaigns across digital, social, website, eDM, stores and traditional media
• Partner with Marketing, Product and senior leaders to ensure creative output aligns with customer needs, product vision and commercial objectives
• Lead creative campaigns from concept and briefing through to production and final delivery
• Work with external agencies, art directors and creative partners to bring concepts to life
• Art direct and manage shoots from concept, pre‑production through to post‑production
• Oversee creative content and asset development across social and digital channels
• Manage post‑production including retouching, finished art and video editing
• Monitor creative performance and identify opportunities to continually improve and optimise creative output
• Manage creative critical paths, ensuring projects are delivered on time and to brief
• Maintain and evolve brand guidelines, templates and style guides
• Identify new creative opportunities that drive customer engagement and commercial results
• Manage creative budgets and external resources effectively
• Build strong relationships across the business, collaborating with teams to ensure creative projects are aligned and delivered successfully
• Opportunities to travel for photoshoots and creative campaigns

Who You Are

You’re an experienced creative leader who can balance big-picture creative thinking with commercial outcomes and getting into the detail to make things happen.

You’ll bring:

• Proven experience leading a creative team within a retail, consumer, agency or similar fast‑paced environment
• Strong experience across creative direction, brand strategy and integrated campaign development
• A strong understanding of brand identity and how to create consistent, engaging customer experiences
• Experience managing internal creative teams and external agencies or creative partners
• Strong art direction and production experience, including photoshoots and content creation
• A commercially minded approach with an understanding of how creative can support customer engagement and revenue
• Excellent project management skills with the ability to manage multiple priorities and critical paths
• Strong communication and stakeholder management skills, including the ability to influence and collaborate with senior leaders
• A passion for innovation, emerging trends and finding new ways to connect with customers
• A genuine ability to coach, inspire and develop creative talent

Why start your journey with STRAND?

Make Your Mark

This is an opportunity to play a key role in shaping the creative direction of an established Australian brand and help define how STRAND connects with its customers.

Room to Grow

Lead and develop a talented Creative Team while working alongside senior leaders across Marketing, Product and the wider business. We believe in developing our people and creating opportunities to grow.

Perks That Matter

Enjoy 40% off all product, birthday leave, 12 weeks paid parental leave (eligibility criteria applies), Service Recognition Program, employee referral incentives and 24/7 access to employee support.

A Culture That Gets It

Supported by leaders who value ownership, curiosity, collaboration and continuous improvement.

At STRAND, people are our power. We're driven by innovation, a deep commitment to our teams and a genuine belief in putting people first.