Head of Creative

Strandbags Group Pty Ltd; Sydney; On-site; AUD 130,000 - 190,000; Full time

Benefits offered by this job

40% off all product

Birthday leave

12 weeks paid parental leave

Service Recognition Program

Employee referral incentives

24/7 employee support

Job summary

STRAND is seeking a Head of Creative to lead the brand’s visual storytelling across all touchpoints. You will oversee the Creative Team, shaping concepts from campaign ideation through production and final delivery, ensuring alignment with commercial objectives and customer needs.

You will partner with Marketing, Product and senior leaders to drive innovative, engaging and commercially effective creative across digital, social, in-store and traditional media.

Qualifications

• Proven experience leading a creative team in retail, consumer, agency, or similar fast-paced environment.
• Strong experience in creative direction, brand strategy and integrated campaign development.
• Ability to balance big-picture thinking with delivering detailed, on-brand outputs.

Responsibilities

• Lead, inspire and develop the Creative Team and drive performance.
• Oversee brand storytelling across owned, earned, and paid channels.
• Develop and deliver innovative campaigns across digital, social, website, stores and traditional media.
• Collaborate with Marketing, Product and senior leaders to align creative with customer needs and business goals.
• Manage shoots and creative production from concept to delivery.
• Direct external agencies and partners to realize concepts.

Skills

Creative leadership

Brand direction

Campaign development

Stakeholder management

Project management

Job description

Own and evolve STRAND’s creative direction

Exciting opportunity with new CMPO, transforming the business into the new century!

4 days in Office 1 from home

Are you a creative leader who knows how to turn big ideas into campaigns that connect, inspire and deliver?

STRAND is looking for a Head of Creative to lead the creative vision across the business and bring our brand to life across every customer touchpoint.

Reporting to the Marketing Director, you’ll lead our Creative Team and work closely with Marketing, Product and wider business teams to develop innovative, engaging and commercially effective creative.

This is an exciting opportunity to shape the creative direction of a well-known Australian brand, leading everything from campaign concepts and brand identity through to shoots, digital, social, in-store and traditional media.

What You Will Be Doing

Lead, inspire and develop the Creative Team, supporting their performance, growth and development

Responsible for brand storytelling across owned earned and paid marketing channels.

Develop and deliver innovative brand and marketing campaigns across digital, social, website, eDM, stores and traditional media

Partner with Marketing, Product and senior leaders to ensure creative output aligns with customer needs, product vision and commercial objectives

Lead creative campaigns from concept and briefing through to production and final delivery

Work with external agencies, art directors and creative partners to bring concepts to life

Art direct and manage shoots from concept, pre-production through to post-production

Oversee creative content and asset development across social and digital channels

Manage post-production including retouching, finished art and video editing

Monitor creative performance and identify opportunities to continually improve and optimise creative output

Manage creative critical paths, ensuring projects are delivered on time and to brief

Maintain and evolve brand guidelines, templates and style guides

Identify new creative opportunities that drive customer engagement and commercial results

Manage creative budgets and external resources effectively

Build strong relationships across the business, collaborating with teams to ensure creative projects are aligned and delivered successfully

Opportunities to travel for photoshoots and creative campaigns

Who You Are

You’re an experienced creative leader who can balance big-picture creative thinking with commercial outcomes and getting into the detail to make things happen.

You’ll bring:

Proven experience leading a creative team within a retail, consumer, agency or similar fast-paced environment

Strong experience across creative direction, brand strategy and integrated campaign development

A strong understanding of brand identity and how to create consistent, engaging customer experiences

Experience managing internal creative teams and external agencies or creative partners

Strong art direction and production experience, including photoshoots and content creation

A commercially minded approach with an understanding of how creative can support customer engagement and revenue

Excellent project management skills with the ability to manage multiple priorities and critical paths

Strong communication and stakeholder management skills, including the ability to influence and collaborate with senior leaders

A passion for innovation, emerging trends and finding new ways to connect with customers

A genuine ability to coach, inspire and develop creative talent

Why start your journey with STRAND?

Make Your Mark

This is an opportunity to play a key role in shaping the creative direction of an established Australian brand and help define how STRAND connects with its customers.

Room to Grow

Lead and develop a talented Creative Team while working alongside senior leaders across Marketing, Product and the wider business. We believe in developing our people and creating opportunities to grow.

Perks That Matter

Enjoy 40% off all product, birthday leave, 12 weeks paid parental leave (eligibility criteria applies), Service Recognition Program, employee referral incentives and 24/7 access to employee support.

A Culture That Gets It

Supported by leaders who value ownership, curiosity, collaboration and continuous improvement.

At STRAND, people are our power. We're driven by innovation, a deep commitment to our teams and a genuine belief in putting people first.

If you’re ready to lead creative for a brand with a proud heritage and an exciting future, we’d love to hear from you!