HCP Marketing Specialist — Hybrid & Science‑Driven Growth

H&H Group | B Corptm; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Bonuses

Wellness benefits

Hybrid working

Additional leave

Social activities

Job summary

H&H Group | B Corptm in Australia seeks an experienced HCP Marketing professional to support Adult Nutrition Care initiatives. You will collaborate with Marketing, Sales, Customer Service and Science, ensuring technical accuracy and compelling messaging for field teams and consumers.

You will translate scientific evidence into effective clinical and commercial messaging, while delivering high-quality copy, and contributing to post-campaign analysis and product development.

Qualifications

• Minimum 1–2 years experience in the natural or nutritional medicine industry, ideally within marketing or a commercial capacity.
• Completed a minimum bachelor’s degree in Health, such as Naturopath or Nutritionist; additional business qualifications will be favourable.
• Ability to translate technical information, scientific evidence and nutritional science into effective clinical and commercial messaging for field teams, patients and consumers.
• Ability to effectively evaluate marketing activities and present actionable outcomes to influence strategic direction.
• Clinical experience in recommending VMS products to patients or consumers, with an understanding of the Australian Regulatory Guidelines (TGA).
• Exceptional technical knowledge of formulations within one’s responsibility, including ingredient efficacy, evidence and health and wellness expertise to influence increasing recommendation rates.
• Ability to utilise and clearly articulate comprehensive product, science and competitor expertise to influence ranging and sell in at a head office level.
• Engaging communication and presentation skills, including presenting with passion to both larger groups and smaller facilitation style sessions.
• Able to train Business Managers on product formulation, competitor landscape and formula POD to prepare for sell in of NPD.
• H&H Group believes in the benefits of a diverse & inclusive workplace & aims to reflect the varied cultures within which we exist.

Responsibilities

• Support the implementation and evaluation of the Health Care Practitioner Brand Plan for Adult Nutrition Care in line with the corporate direction.
• Partner with cross functional teams including Marketing, Sales, Customer Service and Science as a product expert, providing technical expertise where required.
• Provide exceptional copywriting, proof-reading and editing for a wide range of medical marketing and advertising collateral, delivering key messages in accordance with the HCP Marketing Plan.
• Deliver and evaluate technical product content for dissemination across a variety of mediums and targeted audiences, including social media content and community management in collaboration with the Social and Content Coordinator.
• Contribute key HCP insights and incorporate them into product communication, education materials and product development.
• Undertake post campaign analysis, optimisation and reporting for key stakeholders to drive marketing excellence and continuous improvement for HCP Marketing Plan initiatives.
• Conduct in depth competitor analysis and comprehensive competitive tracking for NPD, current range, HCP channel and related products.
• Support with customer sell in of NPD and work closely with HCP agencies and key suppliers to optimise creative concepts that meet brand objectives.
• Cooperate with related business functions, inputting local performance and learning while leveraging Global/ANZ best practice.
• Work with Scientific Affairs, Corporate and Regulatory departments to support medical claims, ensure business activities comply with relevant acts, legal demands and ethical standards, and communicate opportunities, risks and action plans to the HCP Marketing Manager.

Skills

Copywriting

Proofreading

Editing

Technical communication

Presentation skills

Education

Bachelor's degree in Health

Tools

Microsoft Word

PowerPoint

Excel

Outlook

Job description

H&H Group | B Corptm in Australia seeks an experienced HCP Marketing professional to support Adult Nutrition Care initiatives. You will collaborate with Marketing, Sales, Customer Service and Science, ensuring technical accuracy and compelling messaging for field teams and consumers.

You will translate scientific evidence into effective clinical and commercial messaging, while delivering high-quality copy, and contributing to post-campaign analysis and product development.