GTM Project and Campaign Manager Consultant

Crop Shop Boutique Pty; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Crop Shop Boutique Pty is seeking an experienced GTM Project and Campaign Manager Consultant to lead complex go-to-market initiatives. This 3-6 month engagement focuses on translating briefs into clear plans, aligning cross-functional teams, and driving campaigns from concept to launch with pace and accountability.

Reporting to the CEO, you will coordinate Brand, Marketing, Product, Planning and external partners, manage budgets, timelines and risks, and deliver practical tools and templates to

Qualifications

• 4-6+ years' experience in project management, campaign management or similar roles.
• Proven experience leading end-to-end digital, brand and marketing campaigns.
• Strong ability to coordinate multiple teams, workstreams, agencies and external partners.
• Confident in managing senior stakeholders and timelines, budgets and scope.

Responsibilities

• Translate briefs and priorities into integrated go-to-market plans with milestones, owners, dependencies and budgets.
• Lead end-to-end campaign workflow across briefing, creative, channel production, approvals and post-launch review.
• Manage multiple campaigns and ensure a single master timeline and truth source.
• Keep teams accountable to deadlines and address blockers before launch blockers.
• Act as central project lead across multiple functions and partners.
• Facilitate kick-offs, status updates and launch readiness checkpoints.
• Track budgets, commitments and actual spend with forecasts and variance explanations.
• Provide clear reporting to senior stakeholders and maintain risks and actions.

Skills

Project management

Campaign management

Stakeholder management

Budget management

Job description

GTM Project and Campaign Manager Consultant

We're looking for an experienced Project & Campaign Manager to join CSB on an initial 3-6 month consultancy, with the possibility of extension.

Reporting directly to our CEO, you'll play a critical role in bringing our biggest projects and campaigns to life, turning ambitious briefs and business priorities into clear, structured plans and making sure everything moves from idea to launch with pace, clarity and accountability.

This is a highly cross-functional role. You'll work across Brand, Marketing, Product, Planning & Buying, Customer Experience, Operations and external partners, bringing teams together around clear timelines, ownership, budgets and approvals.

You'll not be responsible for doing everyone's job. You'll be responsible for making sure the right people are aligned, the right decisions are made, and the right things happen at the right time.

What You'll Do

• Translate briefs and business priorities into clear, integrated go-to-market plans, including scope, milestones, owners, dependencies, approvals, launch criteria and budgets.
• Lead the end-to-end campaign workflow across briefing, creative and channel production, feedback, approvals, asset readiness, launch and post-launch review.
• Manage multiple campaigns and workstreams concurrently, maintaining a clear master timeline and single source of truth.
• Keep teams accountable to deadlines and ensure issues are identified and addressed before they become launch blockers.
• Bring teams together
• Act as the central project lead across Brand, Marketing, Product, Planning & Buying, Customer Experience, Operations and external partners.
• Facilitate project kick-offs, regular check-ins, status updates and launch readiness checkpoints.
• Create clarity around ownership, handovers, feedback and approvals.
• Work closely with the CEO and senior stakeholders to manage priorities, trade-offs and decisions, providing concise updates and escalating where support is needed.
• Set up and track approved project budgets, commitments and actual spend.
• Provide clear budget forecasts, explain variances and flag cost or resourcing pressures early.
• Assess proposed changes to scope, timing or budget, clearly communicating their impact and securing the appropriate approvals.
• Maintain a live view of risks, issues and dependencies and proactively work with owners to resolve blockers.
• Build better ways of working.
• Establish practical project structures, templates and processes that make complex work easier to manage.
• Maintain clear records of actions, decisions, risks, changes and deliverables.
• Lead campaign close-outs and capture lessons learned.
• Leave the team with practical tools, templates and improvements they can continue using beyond the engagement.

What You'll Bring

• 4-6+ years' experience in project management, campaign management or a similar role, ideally within a fast-paced consumer, retail, fashion, e-commerce or brand environment.
• Proven experience managing end-to-end digital, brand and marketing campaigns.
• Strong experience coordinating multiple teams, workstreams, agencies and external partners.
• Confidence managing senior stakeholders and bringing clarity to competing priorities.
• Strong commercial judgement and experience managing budgets, timelines, scope and resourcing.
• Exceptional organisation and attention to detail, without losing sight of the bigger picture.
• Clear, concise written and verbal communication skills.
• A proactive, solutions-focused approach - you see potential blockers early and get ahead of them.
• Fluency with project management and workflow tools and a genuine appreciation for good process.
• The ability to operate comfortably in ambiguity, move quickly and bring structure to complex environments.
• Experience within fashion, e-commerce or a high-growth consumer brand will be highly regarded.

What Success Looks Like

At the end of the engagement, you'll have helped CSB:

• Deliver key GTM milestones and campaigns on time and within approved scope and budget.
• Create clear ownership and accountability across every major workstream.
• Improve visibility of campaign dependencies, approvals and launch readiness.
• Give senior stakeholders clear, accurate and decision-ready reporting.
• Build practical project frameworks and processes that make future campaigns easier to deliver.
• Leave the team with a clear handover of open actions, learnings and improvements.

Why CSB?

CSB is a global activewear brand built on ambition, creativity and a relentless drive to raise the bar.

We move quickly, think commercially and care deeply about what we create. This is an opportunity to work directly with our CEO and senior leadership team across some of the projects and campaigns that will shape what comes next for CSB.

This is an initial 3-6 month consultancy, with the potential for extension.