GTM Content Lead | AI-Driven, Cross-Functional Narratives

Instructure, Inc.; Toowoomba Regional; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Ownership program

Flexible work culture

Generous time off

Wellness programs

Learning and development

Job summary

Instructure, Inc. is seeking a Content Manager, GTM Intelligence to turn complexity into clear, compelling narratives and own how we present to customers. You’ll partner with product, strategy, and SMEs to articulate our value and drive GTM content across key initiatives.

This role demands deep product knowledge, leadership through influence, and the ability to coordinate cross-functional work at scale. You will leverage AI with strong editorial judgment to accelerate content while maintaining

Qualifications

• Bachelor’s degree or equivalent experience.
• 7+ years in related role with similar scope.
• Lead through influence—guiding stakeholders, elevating outcomes.
• Experience managing complex projects with multiple stakeholders.
• Experience using AI tools to enhance content development.
• Strong written and verbal communication.
• Strong research and analytical skills.
• High attention to detail and ability to work asynchronously.

Responsibilities

• Distill complex product, technical, and strategic information into clear, externally ready content.
• Shape and articulate differentiated value propositions for market positioning.
• Build deep expertise across products, offerings, and industry landscape.
• Own end-to-end content development and review cycles; coordinate input from cross-functional stakeholders.
• Act as content lead within cross-functional initiatives to drive alignment and quality.
• Leverage AI tools to accelerate content creation while maintaining accuracy and brand alignment.
• Identify opportunities to integrate AI into workflows for efficiency and insights.
• Operate with pace to meet product release timelines and GTM priorities.

Skills

Influence leadership

Project management

Content strategy

Communication

Critical thinking

Research

Detail-oriented

Independent work

SaaS experience

Education

Bachelor's degree

Job description

Instructure, Inc. is seeking a Content Manager, GTM Intelligence to turn complexity into clear, compelling narratives and own how we present to customers. You’ll partner with product, strategy, and SMEs to articulate our value and drive GTM content across key initiatives.

This role demands deep product knowledge, leadership through influence, and the ability to coordinate cross-functional work at scale. You will leverage AI with strong editorial judgment to accelerate content while maintaining