Growth & Subscriptions Lead

de Groots Wills & Estate Lawyers; City of Brisbane; On-site; AUD 85,000 - 115,000; Full time

Job summary

de Groots Wills & Estate Lawyers is seeking a growth-minded marketer to own subscriber acquisition and retention across digital and offline channels from our Brisbane base. You will execute campaigns, test ideas, and drive results while collaborating with the founder and a data lead to focus on growth, content, and performance rather than backend systems.

The role covers content calendar ownership, product launches, and multi-channel promotions, with a strong emphasis on improving conversions

Qualifications

• Experience in subscription or recurring revenue businesses.
• A practical, test-and-learn approach to growth.
• The ability to translate complex content into compelling marketing.
• Commercial, hands-on marketer comfortable working across both strategy and execution.

Responsibilities

• Develop and execute subscription acquisition and retention strategies.
• Run campaigns across email, events, partnerships, and digital channels.
• Own the content calendar (books, bulletins, and future education products).
• Lead product launches, promotions, and key sales campaigns.
• Improve conversion, engagement, and renewal rates.
• Use data and insights to continuously optimise performance.
• Support expansion into interstate markets (including NSW).

Skills

Growth marketing

Campaign testing

Content strategy

Data-driven

Cross-channel marketing

Tools

Email marketing platforms

Analytics tools

Job description

You will take ownership of subscriber growth and retention, working across both digital and offline channels to build and optimise a subscription model. This is a hands-on role - you will be executing campaigns, testing ideas, and driving results. You will work closely with the founder and a separate systems/data lead, allowing you to focus on growth, content, and performance rather than backend systems.

Key responsibilities

• Develop and execute subscription acquisition and retention strategies
• Run campaigns across email, events, partnerships, and digital channels
• Own the content calendar (books, bulletins, and future education products)
• Lead product launches, promotions, and key sales campaigns
• Improve conversion, engagement, and renewal rates
• Use data and insights to continuously optimise performance
• Support expansion into interstate markets (including NSW)

About you

• Experience in subscription or recurring revenue businesses
• A practical, test-and-learn approach to growth
• The ability to translate complex content into compelling marketing
• Commercial, hands-on marketer comfortable working across both strategy and execution

About us

We are a highly regarded, specialist legal practice with a long-standing publishing arm, including textbooks, bulletins, and emerging education products.