Growth & Performance Marketing Manager

Land Lab; Australia; Remote; AUD 75,000 - 80,000; Part time

Job summary

Land Lab in Australia is seeking a Growth & Performance Marketing Manager to own paid digital marketing and Klaviyo email strategy. This three-day-per-week, fully remote role focuses on driving customer acquisition and lifetime value for a premium supplement brand.

You will own Meta/Google ads, explore Pinterest and ChatGPT as channels, and translate brand concepts into high-conversion campaigns while collaborating with the founder on launches and growth opportunities.

Qualifications

• Five+ years of digital marketing experience in DTC ecommerce.
• Experience with premium consumer brands in health, wellness, beauty, or adjacent categories.
• Proven management of Meta Ads & Google Ads for ecommerce.
• Strong copywriting and conversion-focused messaging.
• Proficiency in analytics, attribution, and performance reporting.

Responsibilities

• Own the strategy and optimization of Meta and Google ads.
• Develop and test Pinterest and other channels; manage budgets and bidding.
• Own Klaviyo campaigns, segmentation and automated flows.
• Translate brand strategy into effective, conversion-focused messaging.
• Produce concise performance reports and growth roadmaps.

Skills

Meta Ads

Google Ads

Klaviyo

Shopify

Email marketing

GA4

Copywriting

Creative testing

Tools

Klaviyo

GA4

Shopify

Job description

Land Lab | Remote, Australia-wide | Part-time, 3 days per week

Start date: Mid-January 2027

Land Lab | Remote, Australia-wide | Part-time, 3 days per week

Salary: 75K - 80K + superannuation (part-time salary)

Start date: Mid-January 2027

About Land Lab

Land Lab is a profit-for-purpose, science-led supplement brand creating thoughtfully formulated products grounded in nutritional research and the potential of Australian native ingredients.

We believe better health products begin with better questions. From the ingredients we choose to the evidence behind our formulations, we're committed to raising the standard of what consumers can expect from their supplements.

Our growing product portfolio spans maternal nutrition, iron supplementation and everyday wellbeing. Through Motherlines, our registered charity initiative, we also work to improve access to essential prenatal nutrition for Australian women experiencing financial hardship.

We're an ambitious, independently minded business with a clear vision for growth, a strong creative identity and a commitment to doing things properly.

Now, we're looking for someone exceptional to help us scale.

The Opportunity

We're looking for an experienced Growth & Performance Marketing Manager to take ownership of our paid digital marketing and email marketing ecosystem.

This is a hands-on role for someone who understands the relationship between brand, creative, consumer behaviour and commercial performance.

You'll be responsible for managing and optimising our paid advertising across Meta and Google, developing our presence on Pinterest, and owning our Klaviyo email marketing strategy, campaigns and automated flows.

You'll work closely with our founder, who leads brand strategy, creative direction and product marketing, translating strong creative ideas into campaigns that acquire customers, drive repeat purchases and deliver measurable business growth.

We're looking for someone who can see the bigger picture while being equally comfortable getting into the detail. Someone who knows how to identify an opportunity, develop a strategy, execute it and measure the outcome.

This is a three-day-per-week position with considerable autonomy, direct access to decision-makers and the opportunity to make a meaningful impact on a growing Australian brand.

What You'll Own

Paid Media & Customer Acquisition

• Own the strategy, execution and ongoing optimisation of our Meta and Google advertising accounts.
• Manage campaign structures, audiences, budgets, bidding strategies and creative testing.
• Develop and test Pinterest and Chat GPT as an additional acquisition channel, with investment guided by performance.
• Identify opportunities to improve customer acquisition efficiency and scale profitable campaigns.
• Work closely with the founder to translate brand messaging, product benefits and creative concepts into effective advertising.
• Provide clear recommendations on creative requirements, testing opportunities and budget allocation.
• Maintain accurate conversion tracking and work to improve attribution and reporting.
• Monitor performance proactively, identifying issues and opportunities before they become apparent in monthly reporting.

Klaviyo, Email Marketing & Retention

• Own our Klaviyo ecosystem, including campaign planning, execution, segmentation and automated flows.
• Develop and manage an email marketing calendar aligned with product launches, promotions, educational content and customer lifecycle opportunities.
• Write compelling, on-brand email copy and build polished campaigns using supplied creative assets and brand guidelines.
• Audit, optimise and expand our automated flows, including welcome, abandoned checkout, post-purchase, replenishment and win-back sequences.
• Identify opportunities to increase repeat purchase rates, subscription uptake and customer lifetime value.
• Develop meaningful customer segments to improve personalisation and campaign relevance.
• Continuously test subject lines, messaging, timing, offers and customer journeys.
• Monitor deliverability, list health and email performance, ensuring a high-quality customer experience.

Commercial Performance & Growth Strategy

• Take ownership of key digital growth metrics, including customer acquisition cost, marketing efficiency, conversion rates and retention performance.
• Understand the relationship between advertising investment, product margins, customer lifetime value and profitability.
• Develop a clear testing and optimisation roadmap, prioritising initiatives with the greatest commercial potential.
• Produce concise, meaningful performance reports that explain what's working, what isn't and what we should do next.
• Collaborate with the founder on campaign planning, product launches and growth opportunities.
• Make commercially informed recommendations on where to invest, where to optimise and when to pull back.

What We're Looking For

You’ll have at least five years of relevant digital marketing experience , with demonstrated success growing direct-to-consumer e-commerce brands.

We're particularly interested in candidates who have worked with premium consumer brands across health, wellness, beauty or adjacent categories.

You’ll bring:

• Proven, hands-on experience managing Meta Ads and Google Ads for e-commerce businesses.
• Advanced working knowledge of Klaviyo, including campaign execution, segmentation and automated flow development.
• A strong understanding of Shopify and the broader e-commerce ecosystem.
• Confidence working with performance data, attribution, GA4 and commercial reporting.
• Experience managing meaningful advertising budgets and making informed decisions about spend.Strong copywriting skills and the ability to translate brand strategy into effective, conversion-focused messaging.
• An understanding of creative testing and how to identify the messaging and formats that drive results.
• Excellent organisational skills and the ability to manage multiple channels and priorities independently.
• A commercially curious, analytical mindset and a genuine interest in understanding customer behaviour.

Experience with subscription-based businesses or regulated health and wellness products would be highly regarded.

Above all, we're looking for someone who can demonstrate what they've achieved, how they achieved it and what they learned along the way.

How You'll Work

This is a senior, hands-on role in a lean and ambitious business.

You'll have considerable autonomy over day-to-day channel management, with clear commercial objectives and a close working relationship with our founder.

You'll be supported with brand direction, campaign concepts, product information and core creative assets. You'll be responsible for turning these inputs into effective advertising and email campaigns, including copywriting, campaign builds, testing and optimisation.

We don't expect you to be a graphic designer, video editor or full-scale creative production team.

We do expect you to be resourceful, proactive and comfortable taking ownership from strategy through to execution.

Given the part-time nature of the role, you'll need to be excellent at prioritisation, focusing your time on the activities most likely to deliver meaningful commercial results.

What Success Looks Like

In your first three months, you'll have:

• Developed a thorough understanding of our customers, products, margins and commercial objectives.
• Audited our existing advertising accounts, Klaviyo setup and performance tracking.
• Established clear reporting, performance benchmarks and a prioritised growth roadmap.
• Implemented meaningful improvements across our core acquisition campaigns and priority email flows.
• Built a consistent testing process for advertising creative, messaging and customer journeys.
• Identified clear opportunities to improve acquisition efficiency, customer retention and profitable revenue growth.

Over time, your success will be measured by the commercial contribution of our digital marketing activity, supported by clear, reliable performance data.

Why Join Land Lab?

Meaningful ownership. You'll have the opportunity to shape and manage a core growth function, with genuine influence over how the business scales.

A strong brand foundation. You'll work with a considered, design-led brand with a clear point of view, differentiated products and ambitious plans for the future.

Creative collaboration. You'll work directly with a founder who brings extensive experience in brand strategy, positioning and creative direction.

Flexibility and autonomy. This is a fully remote, three-day-per-week role, offering meaningful responsibility alongside flexibility.

Purpose behind the products. Through our commitment to evidence-led formulation, Australian native ingredients and the work of our Motherlines Charity, we're building a business with a broader purpose.

The Details

• Position: Growth & Performance Marketing Manager
• Location: Fully remote, Australia-wide
• Employment: Permanent part-time, this role will initially be three days per week, with the intention to transition to a full-time position as the business grows.
• Salary: 75K - 80K per annum + superannuation, based on experience
• Start date: Mid-January 2027
• Reporting to: Founder