Growth-Oriented Digital & Marketing Manager

CBC Staff; Cairns Regional; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Stunning rainforest location

Competitive salary package

Job summary

Skypark Cairns, part of the AJ Hackett group, is seeking a commercially focused Digital & Marketing Manager to lead sales, marketing and digital strategy. Reporting to the General Manager, you will own the Sales & Marketing Plan, drive digital performance, and oversee partnerships and revenue initiatives across the business.

This hands-on leadership role balances big-picture planning with execution in a dynamic tourism environment, offering a rainforest-based workplace in Tropical North

Qualifications

• Tertiary qualifications in Marketing, Digital Media, Communications, Business or equivalent experience.
• Demonstrated experience with digital marketing and delivering measurable commercial outcomes.
• Experience managing websites, content strategies, paid campaigns and platforms including Google and Meta.
• Strong planning, budgeting, KPI development and performance reporting skills.
• Experience managing CRM, customer databases and digital tools to drive efficiency and insights.
• Strong commercial acumen with the ability to translate data into actions.
• Experience managing agencies, contractors or partners and holding stakeholders to outcomes.
• Outstanding communication and relationship management across all levels of the organisation.

Responsibilities

• Review and refine the Sales & Marketing Plan to improve revenue and ROI.
• Create and manage an integrated activation calendar across campaigns, partnerships, events and trade activities.
• Lead digital marketing across paid and organic channels, including Google and Meta.
• Manage website performance, booking paths, CRM, and digital assets to boost engagement and conversions.
• Oversee external agencies and contractors to deliver on time and budget.
• Build relationships with tourism operators, travel agents, and industry stakeholders.
• Monitor data to identify trends and provide actionable recommendations.
• Forecast budgets and track expenditure against plans and targets.

Skills

Marketing strategy

Digital marketing

CRM management

Budget management

Campaign analysis

Stakeholder management

Vendor management

Communication

Education

Marketing/digital communications degree

Tools

Google Ads

Meta Ads

CRM platforms

Job description

Skypark Cairns, part of the AJ Hackett group, is seeking a commercially focused Digital & Marketing Manager to lead sales, marketing and digital strategy. Reporting to the General Manager, you will own the Sales & Marketing Plan, drive digital performance, and oversee partnerships and revenue initiatives across the business.

This hands-on leadership role balances big-picture planning with execution in a dynamic tourism environment, offering a rainforest-based workplace in Tropical North