Digital & Marketing Manager

CBC Staff Selection; Cairns Regional; On-site; AUD 110,000 - 150,000; Full time

Job summary

Skypark Cairns, part of the AJ Hackett group, seeks a commercially focused Digital & Marketing Manager to drive sales, marketing and digital strategy in Tropical North Queensland. Reporting to the General Manager, this role owns the Sales & Marketing Plan, digital performance, brand positioning and revenue initiatives across campaigns, partnerships and marketing investments.

This is a strategic yet hands‑on leadership position balancing big‑picture planning with execution in a dynamic tourism

Qualifications

• Tertiary qualifications in Marketing, Digital Media, Communications, Business or related discipline.
• Demonstrated experience with digital marketing delivering measurable commercial outcomes.
• Experience managing websites, content strategies and paid advertising.
• Strong budgeting, KPI development and performance reporting skills.
• Experience managing CRM platforms and digital tools.

Responsibilities

• Review and refine the Sales & Marketing Plan to drive revenue and ROI.
• Develop and manage an integrated activation calendar across campaigns, events and partnerships.
• Lead digital marketing initiatives across paid and organic channels (Google, Meta).
• Manage website, CRM, and digital assets to improve engagement and conversion.
• Oversee agencies and partners to ensure on-time, on-budget delivery aligned to objectives.

Skills

Marketing strategy

Digital marketing

CRM management

Budget management

Campaign analytics

Education

Marketing degree

Tools

Google Ads

Meta Ads

Job description

Our Client:

Skypark Cairns is one of Tropical North Queensland's most iconic adventure tourism attractions, set amongst the stunning rainforest just outside Cairns. Home to Australia's only Bungy Jump, the Giant Swing and Cairns' highest viewing platform, Skypark delivers unforgettable experiences to thrill-seekers, sightseers and visitors from around the world.

Part of the globally recognised AJ Hackett group, Skypark Cairns combines world-class adventure, exceptional customer experiences and a commitment to innovation, safety and operational excellence.

The Opportunity:

Skypark Cairns is seeking a commercially focused Digital & Marketing Manager to lead and deliver the organisation's sales, marketing and digital strategy.

Reporting directly to the General Manager, this hands‑on leadership role will take ownership of the Sales & Marketing Plan, digital performance, brand positioning, trade partnerships and revenue‑driving initiatives across the business. You'll be responsible for reviewing current activity, identifying new opportunities and ensuring every campaign, partnership and marketing investment delivers measurable results.

This is an exciting opportunity for a strategic thinker who enjoys balancing big‑picture planning with hands‑on execution in a unique and dynamic tourism environment.

Key responsibilities include but are not limited to:

• Reviewing and refining the existing Sales & Marketing Plan, identifying opportunities to improve performance, increase revenue and maximise return on investment.


• Developing and managing an integrated activation calendar across campaigns, partnerships, events, content, promotions and trade activities.


• Leading digital marketing initiatives across paid and organic channels, including Google, Meta and emerging digital platforms.


• Managing website performance, booking pathways, CRM systems, customer databases and digital assets to improve engagement and conversion outcomes.


• Overseeing external agencies, contractors and sales representatives, ensuring activities are delivered on time, within budget and aligned to business objectives.


• Building and maintaining productive relationships with tourism operators, travel agents, accommodation providers, tourism bodies and key industry stakeholders.


• Monitoring campaign, website, booking and customer data to identify trends, evaluate performance and provide practical recommendations.


• Managing marketing budgets, forecasting outcomes and tracking expenditure against approved plans and commercial targets.

Your Skills & Experience:

• Tertiary qualifications in Marketing, Digital Media, Communications, Business or a related discipline, or equivalent industry experience.


• Demonstrated experience in a marketing role with a strong digital focus and evidence of delivering measurable commercial outcomes.


• Proven experience managing websites, content strategies, paid advertising campaigns and digital marketing platforms including Google and Meta.


• Strong understanding of marketing planning, campaign activation, budget management, KPI development and performance reporting.


• Experience managing CRM platforms, customer databases and digital tools to drive efficiency, visibility and decision making.


• Strong commercial acumen with the ability to analyse performance data and translate insights into practical actions and results.


• Experience managing agencies, contractors, external partners or sales representatives and holding stakeholders accountable to agreed outcomes.


• Outstanding communication and relationship management skills, with confidence engaging across all levels of an organisation.

The Offer:

• Opportunity to lead marketing for one of Australia's most recognised adventure tourism attractions.


• Strategic leadership role with direct influence on revenue growth, brand development and business performance.


• Diverse position combining digital marketing, partnerships, sales support, customer experience and commercial strategy.


• Collaborative and supportive team environment where your ideas and initiatives will make a genuine impact.


• Stunning rainforest‑based workplace in Tropical North Queensland.


• Competitive salary package commensurate with skills and experience.


• Opportunity to help shape the future growth and success of a unique tourism destination.

If you're a commercially minded marketing professional who thrives on delivering measurable outcomes and creating exceptional customer experiences, we'd love to hear from you.

To ensure compliance with Australian employment law, this role is only open to candidates who possess either the right to work in Australia, permanent residency, citizenship status or visa status.

At CBC Staff Selection, we are dedicated to fostering an environment that champions equal opportunity, embraces diversity, promotes inclusion and prioritises flexibility and accessibility.

Job Reference: 1742635/GK