Digital & Marketing Manager

CBC Staff; Cairns Regional; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Stunning rainforest location

Competitive salary package

Job summary

Skypark Cairns, part of the AJ Hackett group, is seeking a commercially focused Digital & Marketing Manager to lead sales, marketing and digital strategy. Reporting to the General Manager, you will own the Sales & Marketing Plan, drive digital performance, and oversee partnerships and revenue initiatives across the business.

This hands-on leadership role balances big-picture planning with execution in a dynamic tourism environment, offering a rainforest-based workplace in Tropical North

Qualifications

• Tertiary qualifications in Marketing, Digital Media, Communications, Business or equivalent experience.
• Demonstrated experience with digital marketing and delivering measurable commercial outcomes.
• Experience managing websites, content strategies, paid campaigns and platforms including Google and Meta.
• Strong planning, budgeting, KPI development and performance reporting skills.
• Experience managing CRM, customer databases and digital tools to drive efficiency and insights.
• Strong commercial acumen with the ability to translate data into actions.
• Experience managing agencies, contractors or partners and holding stakeholders to outcomes.
• Outstanding communication and relationship management across all levels of the organisation.

Responsibilities

• Review and refine the Sales & Marketing Plan to improve revenue and ROI.
• Create and manage an integrated activation calendar across campaigns, partnerships, events and trade activities.
• Lead digital marketing across paid and organic channels, including Google and Meta.
• Manage website performance, booking paths, CRM, and digital assets to boost engagement and conversions.
• Oversee external agencies and contractors to deliver on time and budget.
• Build relationships with tourism operators, travel agents, and industry stakeholders.
• Monitor data to identify trends and provide actionable recommendations.
• Forecast budgets and track expenditure against plans and targets.

Skills

Marketing strategy

Digital marketing

CRM management

Budget management

Campaign analysis

Stakeholder management

Vendor management

Communication

Education

Marketing/digital communications degree

Tools

Google Ads

Meta Ads

CRM platforms

Job description

Drive digital growth, partnerships and brand performance for a world-class adventure destination!

Our Client

Skypark Cairns is one of Tropical North Queensland’s most iconic adventure tourism attractions, set amongst the stunning rainforest just outside Cairns. Home to Australia’s only Bungy Jump, the Giant Swing and Cairns’ highest viewing platform, Skypark delivers unforgettable experiences to thrill‑seekers, sightseers and visitors from around the world.

Part of the globally recognised AJ Hackett group, Skypark Cairns combines world‑class adventure, exceptional customer experiences and a commitment to innovation, safety and operational excellence.

The Opportunity

Skypark Cairns is seeking a commercially focused Digital & Marketing Manager to lead and deliver the organisation’s sales, marketing and digital strategy. Reporting directly to the General Manager, this hands‑on leadership role will take ownership of the Sales & Marketing Plan, digital performance, brand positioning, trade partnerships and revenue‑driving initiatives across the business. You’ll be responsible for reviewing current activity, identifying new opportunities and ensuring every campaign, partnership and marketing investment delivers measurable results.

This is an exciting opportunity for a strategic thinker who enjoys balancing big‑picture planning with hands‑on execution in a unique and dynamic tourism environment.

Key responsibilities include but are not limited to:

• Reviewing and refining the existing Sales & Marketing Plan, identifying opportunities to improve performance, increase revenue and maximise return on investment.
• Developing and managing an integrated activation calendar across campaigns, partnerships, events, content, promotions and trade activities.
• Leading digital marketing initiatives across paid and organic channels, including Google, Meta and emerging digital platforms.
• Managing website performance, booking pathways, CRM systems, customer databases and digital assets to improve engagement and conversion outcomes.
• Overseeing external agencies, contractors and sales representatives, ensuring activities are delivered on time, within budget and aligned to business objectives.
• Building and maintaining productive relationships with tourism operators, travel agents, accommodation providers, tourism bodies and key industry stakeholders.
• Monitoring campaign, website, booking and customer data to identify trends, evaluate performance and provide practical recommendations.
• Managing marketing budgets, forecasting outcomes and tracking expenditure against approved plans and commercial targets.

Your Skills & Experience

• Tertiary qualifications in Marketing, Digital Media, Communications, Business or a related discipline, or equivalent industry experience.
• Demonstrated experience in a marketing role with a strong digital focus and evidence of delivering measurable commercial outcomes.
• Proven experience managing websites, content strategies, paid advertising campaigns and digital marketing platforms including Google and Meta.
• Strong understanding of marketing planning, campaign activation, budget management, KPI development and performance reporting.
• Experience managing CRM platforms, customer databases and digital tools to drive efficiency, visibility and decision‑making.
• Strong commercial acumen with the ability to analyse performance data and translate insights into practical actions and results.
• Experience managing agencies, contractors, external partners or sales representatives and holding stakeholders accountable to agreed outcomes.
• Outstanding communication and relationship management skills, with confidence engaging across all levels of an organisation.

The Offer

• Opportunity to lead marketing for one of Australia’s most recognised adventure tourism attractions.
• Strategic leadership role with direct influence on revenue growth, brand development and business performance.
• Diverse position combining digital marketing, partnerships, sales support, customer experience and commercial strategy.
• Collaborative and supportive team environment where your ideas and initiatives will make a genuine impact.
• Stunning rainforest‑based workplace in Tropical North Queensland.
• Competitive salary package commensurate with skills and experience.
• Opportunity to help shape the future growth and success of a unique tourism destination.

If you’re a commercially minded marketing professional who thrives on delivering measurable outcomes and creating exceptional customer experiences, we’d love to hear from you.

To ensure compliance with Australian employment law, this role is only open to candidates who possess either the right to work in Australia, permanent residency, citizenship status or visa status.

• Strategic leadership role with direct influence
• Stunning rainforest‑based workplace in Tropical North Queensland
• Competitive salary package commensurate with skills and experience