Growth-Focused Marketing Manager - Digital & Brand Strategy

Alfa Hospitality; Sydney; On-site; AUD 100,000 - 150,000; Full time

Job summary

Alfa Hospitality in Sydney seeks an experienced Marketing Manager to lead planning, execution and reporting of marketing across Alfa Hospitality and Planet Plumbing Group. You will work with venue managers, chefs, suppliers and the leadership team to bring our brands to life through digital and traditional channels.

This full‑time, Campsie‑based role requires hands‑on leadership, strong digital skills (SEO, CMS, Google/Meta/LinkedIn ads, CRM) and a data‑driven approach.

Qualifications

• Minimum 5 years’ marketing experience, including experience in a Marketing Manager or similar senior role.
• Strong hands-on digital capability across websites/CMS, SEO and AEO, Google Ads, Meta Ads, LinkedIn Campaign Manager, CRM, analytics, tracking and marketing automation.
• Proven ability to develop marketing strategy while also being able to personally implement and manage the digital and technical side of the marketing function.
• Strong understanding of HubSpot CRM, including setup, pipeline management, workflows and reporting.
• Strong B2B and B2C marketing experience, with the ability to manage multiple brands, audiences and commercial objectives at the same time.
• Strong commercial, analytical and stakeholder management skills, including budgets, performance, ROI and the confidence to work directly with the CEO, senior management and operational teams.

Responsibilities

• Develop and manage the overall marketing strategy across Planet Plumbing Group and Alfa Hospitality, managing very different B2B and B2C brands, audiences and commercial objectives.
• Take ownership of the Group’s digital marketing and website strategy, including website/CMS management, SEO, AEO/AI search, Google, Meta, LinkedIn, lead generation, analytics and ongoing digital development.
• Manage paid advertising across Google Ads, Meta Ads and LinkedIn, including budgets, targeting, optimisation, conversion tracking, performance and ROI.
• Manage marketing budgets, performance and reporting, working directly with the CEO and senior management to ensure marketing activity is aligned with business objectives, growth and revenue.
• Take ownership of the Group’s marketing technology, systems and automation while providing overall brand and marketing direction to the Marketing Coordinator and external suppliers.

Skills

Marketing strategy

Digital marketing

SEO

AEO/AI search

Paid ads

Analytics

HubSpot CRM

CRM workflows

Stakeholder mgmt

Budget management

Tools

Google Ads

Meta Ads

LinkedIn Campaign Manager

CRM

Marketing automation

Job description

Alfa Hospitality in Sydney seeks an experienced Marketing Manager to lead planning, execution and reporting of marketing across Alfa Hospitality and Planet Plumbing Group. You will work with venue managers, chefs, suppliers and the leadership team to bring our brands to life through digital and traditional channels.

This full‑time, Campsie‑based role requires hands‑on leadership, strong digital skills (SEO, CMS, Google/Meta/LinkedIn ads, CRM) and a data‑driven approach.