Growth Marketing Specialist: Paid Ads, CRM & Analytics

Geely Auto; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

Geely Auto in Sydney is seeking a data‑driven Digital Marketing Specialist to join our growing marketing team. You will launch paid ads, run targeted email campaigns, update the website, and track performance to optimize ROAS.

Responsibilities include CRM lifecycle journeys, audience segmentation, GA4/GTM analytics, CMS content updates with a headless CMS, and strong copywriting with AI tools to accelerate production and optimisation. This role is Sydney-based.

Qualifications

• 2–4 years hands‑on digital marketing or performance marketing experience.
• Proven experience managing budgets and driving leads/sales via Meta Ads Manager and Google Ads.
• Strong working knowledge of CRM platforms, GA4, and GTM.
• Excellent copywriting with AI-assisted optimization.

Responsibilities

• Launch paid ad campaigns across Meta Ads Manager, Google Ads and TikTok.
• Build and send EDMs and newsletters; segment audiences for targeted messages.
• Set up lifecycle journeys to welcome, nurture, and win back customers.
• Track site actions with GTM and GA4; build dashboards for the team.
• Update website content via a headless CMS; optimise content for SEO and AI citability.
• Write compelling, high-converting ad copy and emails.

Skills

Paid ads management

CRM platforms

GA4 / GTM

Copywriting

AI tooling

CMS familiarity

SEO fundamentals

Analytical thinking

Tools

GA4

GTM

Storyblok CMS

Job description

Geely Auto in Sydney is seeking a data‑driven Digital Marketing Specialist to join our growing marketing team. You will launch paid ads, run targeted email campaigns, update the website, and track performance to optimize ROAS.

Responsibilities include CRM lifecycle journeys, audience segmentation, GA4/GTM analytics, CMS content updates with a headless CMS, and strong copywriting with AI tools to accelerate production and optimisation. This role is Sydney-based.