Growth Marketing Specialist

Peninsula Australia; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Performance Bonus

Enhanced Leave

Profit Sharing

Super Service & MVP Awards

Career Pathways

Education Assistance Program

Bright Exchange

Health & Wellness

Social Club

Job summary

Peninsula Australia is seeking a Growth Marketing Specialist to lead paid search initiatives from our Sydney office. You will own full-funnel campaigns, manage high-impact paid channels, and partner with Sales and Finance to convert leads into quality meetings.

You’ll play a key role in data-driven growth, reporting insights to executives and cross-functional teams. Join a market-leading global brand with a local footprint, offering career development and a performance-driven culture in ANZ.

Qualifications

• Proven hands-on experience in managing complex Paid Search campaigns to meet monthly revenue objectives.
• Strong technical confidence with data integrations between Salesforce and ad platforms.
• Ability to audit end-to-end pipelines from ad click to sales conversion.
• Excellent communication skills to work with senior leaders and cross-functional teams.
• Organised self-starter who can prioritise daily optimisation tasks.

Responsibilities

• Build, launch and optimise high-impact Paid Search campaigns from ground up with best-practice structures.
• Take full ownership of full-funnel paid performance, track pacing and drive optimisations.
• Audit and optimise leads flow from ads to meetings with sales.
• Manage Salesforce, Google Ads and Microsoft Ads integrations for attribution.
• Provide data-led insights and weekly reporting to stakeholders.

Skills

Paid Search campaign management

Data integrations

End-to-end funnel optimization

Stakeholder communication

Organization & prioritisation

Tools

Salesforce

Google Ads

Microsoft Ads

Job description

At Peninsula, we’re proud to be aGreat Place to Workcertified company - our people stay because they are rewarded, valued, and trusted to make an impact. Backed by one of the world's largestprivately-ownedbusiness services groups, we're a market leader in HR, Employment Relations, and Health & Safety advisory.

We support tens of thousands of businesses in the ANZ Region to thrive - giving them the tools, advice and confidence to manage their people and safety right.

Join a market-leading global brand as a Growth Marketing Specialist in our Sydney office. This role is a critical pillar of our digital performance team, allowing you to manage high-impact paid campaigns, own key stakeholder relationships, and optimise sales funnel performance across the ANZ region.

What will your day look like?

• Build, launch and optimise high-impact Paid Search campaigns from the ground up, applying best-practice account structure, conversion tracking, bidding strategies, audience and keyword targeting, and systematic creative testing.
• Take full ownership of full-funnel paid performance, proactively tracking pacing, resolving data fluctuations, and driving optimisations that push performance metrics beyond standard delivery.
• Partner with Sales and Finance to ensure marketing-generated leads convert efficiently into quality meetings by auditing sales calls to provide actionable insights that lower No Sales Opportunity (NSO) rates.
• Manage, troubleshoot, and optimise integrations between Salesforce Google Ads and Microsoft Ads to ensure flawless attribution and data flow.
• Work alongside Growth Marketing leadership to build data-led growth strategies, consistently managing daily/weekly reporting and presenting insights to key business stakeholders.

At Peninsula, we’re proud to be aGreat Place to Workcertified company - our people stay because they are rewarded, valued, and trusted to make an impact. Backed by one of the world's largestprivately-ownedbusiness services groups, we're a market leader in HR, Employment Relations, and Health & Safety advisory.

We support tens of thousands of businesses in the ANZ Region to thrive - giving them the tools, advice and confidence to manage their people and safety right.

Join a market-leading global brand as a Growth Marketing Specialist in our Sydney office. This role is a critical pillar of our digital performance team, allowing you to manage high-impact paid campaigns, own key stakeholder relationships, and optimise sales funnel performance across the ANZ region.

What will your day look like?

• Build, launch and optimise high-impact Paid Search campaigns from the ground up, applying best-practice account structure, conversion tracking, bidding strategies, audience and keyword targeting, and systematic creative testing.
• Take full ownership of full-funnel paid performance, proactively tracking pacing, resolving data fluctuations, and driving optimisations that push performance metrics beyond standard delivery.
• Partner with Sales and Finance to ensure marketing-generated leads convert efficiently into quality meetings by auditing sales calls to provide actionable insights that lower No Sales Opportunity (NSO) rates.
• Manage, troubleshoot, and optimise integrations between Salesforce Google Ads and Microsoft Ads to ensure flawless attribution and data flow.
• Work alongside Growth Marketing leadership to build data-led growth strategies, consistently managing daily/weekly reporting and presenting insights to key business stakeholders.

What we’re looking for:

• Proven hands-on experience managing and optimising complex Paid Search campaigns to meet monthly revenue objectives.
• Strong technical confidence managing data integrations between Salesforce and ad platforms, ensuring accurate tracking and lead pipeline efficiency.
• Ability to audit end-to-end pipelines (from ad click to sales conversion), flag performance declines early, and resolve them independently.
• Excellent communication skills to work cross-functionally with senior leaders, finance teams, and international sales divisions.
• An organised self-starter who can effectively prioritise daily optimisation tasks based on overall business impact.

Why join Peninsula:

You will be joining a global brand with local impact, offering strong career development opportunities across ANZ and beyond.

• Performance Bonus: Be rewarded for your personal results in this role.
• Enhanced Leave: Start with up to23 daysleave in your first year and earn more as your career grows - up to 28 daysafter 5 years!
• Profit Sharing: Share in the success of the business with anannual bonus.
• Super Service & MVP Awards: Earn$1000and enjoy a day off as a reward for demonstrating our values.
• Career Pathways: Take your career further with a structured development path and opportunities to grow into management, training and beyond!
• Education Assistance Program: We support your professional development with ongoing education assistance.
• Bright Exchange: Access exclusive discounts on hundreds of products and services.
• Health & Wellness:Enjoy a $250 voucher, gym discounts, and more!
• Social Club:Enjoy monthly events to stay connected and have some fun along the way!

If you are an individual who thrives in providing guidance and advice, we want to hear for you.

At Peninsula,we careabout creating an inclusive workplace and celebrate diversity. We are proud to be an equal-opportunity employer.