Growth Marketing Manager

RACV; Melbourne; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Discounts across RACV products

Career development opportunities

Hybrid working model

Job summary

RACV is seeking a Growth Marketing Manager to lead an enterprise-wide growth agenda across its diverse portfolio. You will oversee a team of Growth Marketing Leads, align Product, Digital, CRM, Data and Performance Marketing, and translate insights into actionable growth initiatives.

You will drive experimentation, optimise customer journeys and conversion across RACV's owned channels while collaborating with paid media to accelerate outcomes. Hybrid working model offered.

Qualifications

• Significant experience in growth marketing, digital optimisation, CRM, lifecycle marketing, ecommerce or performance marketing environments.
• Proven track record building growth pipelines, experimentation programs or optimisation roadmaps.
• Strong understanding of customer journeys, conversion optimisation and personalised marketing.

Responsibilities

• Build and manage RACV's growth pipeline across product and services to drive engagement and growth.
• Develop growth hypotheses and prioritise initiatives based on insights and commercial potential.
• Lead integrated growth roadmaps balancing short-term results with long-term capability.
• Embed a test-and-learn culture and design experiments using behavioural data.
• Identify opportunities where paid media accelerates growth and collaborate with performance teams.
• Lead and develop a high-performing Growth Marketing team.

Skills

Growth marketing

Digital optimisation

CRM

Lifecycle marketing

Analytics

Job description

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• Competitive Salary | Attractive Employee Benefits

About the Opportunity

At RACV, we're building the next generation of growth marketing, using data, technology and customer insight to create more relevant, connected and personalised experiences for millions of members and customers.

As our Growth Marketing Manager, you'll lead an enterprise-wide growth agenda across RACV's diverse portfolio, uncovering new opportunities to accelerate acquisition, conversion, cross-sell, engagement and customer lifetime value. Leading a team of Growth Marketing Leads, you'll bring together Product, Digital, CRM, Data and Performance Marketing, transforming insight into action, experimentation into impact and customer experiences into measurable commercial growth.

Key Responsibilities

Build and manage RACV's growth pipeline

• Identify and prioritise growth opportunities across RACV's product and service portfolio leveraging RACV's 2.3M member base and extensive owned channel assets to drive product growth and member engagement simultaneously.


• Develop growth hypotheses and initiatives based on customer insight, business priorities and commercial potential.


• Maintain a prioritised pipeline of initiatives focused on delivering incremental growth.

Lead growth planning and optimisation

• Develop integrated growth roadmaps that balance short-term results with long-term customer and capability improvements.


• Optimise customer journeys, targeting, personalisation, propositions and conversion across RACV's owned channels.

Drive experimentation and measurable impact

• Embed a strong test-and-learn culture across the team.


• Design and evaluate experiments using customer, behavioural and performance data.


• Scale successful initiatives and continuously improve growth performance through optimisation.

Connect paid and owned growth

• Identify opportunities where paid media can accelerate growth outcomes.


• Collaborate with specialist performance marketing teams across 1:1, SEM, SEO, AI discovery and paid social.

Lead and develop a high-performing team

• Lead, coach and develop a team of Growth Marketing Leads.


• Build capability in experimentation, analytics, commercial thinking and opportunity sizing.


• Foster a proactive, growth-oriented mindset focused on identifying opportunities before they become briefs.

About You

You're a growth marketing leader who combines commercial acumen, customer insight and data-driven thinking to identify opportunities, influence stakeholders and deliver measurable results.

You'll bring

• Significant experience in growth marketing, digital optimisation, CRM, lifecycle marketing, ecommerce or performance marketing environments.


• Demonstrated success building growth pipelines, experimentation programs or optimisation roadmaps.


• Strong understanding of customer journeys, conversion optimisation, segmentation, personalisation and customer lifecycle marketing.


• Experience using customer data, analytics and experimentation to drive acquisition, engagement, retention and customer lifetime value.


• Commercially focused decision-making with strong analytical capability and a data-driven approach.


• Proven ability to influence and collaborate across Product, Digital, Data and Marketing teams.


• Experience leading teams and developing capability in complex, multi-product organisations.

We offer

• Opportunities to work on innovative growth areas including electrification and home services.


• Discounts and benefits across selected RACV products and services.


• A collaborative and inclusive culture where your ideas and expertise are valued.


• Career development opportunities within one of Australia's most recognised member organisations.


• A flexible hybrid working model.

At RACV, we believe diversity and inclusion are essential to our continued success. We want our people to feel welcomed, supported and valued for who they are and what they bring. If you require any reasonable adjustments during the recruitment process or in the role, please let our Talent Acquisition team know.

Application process

Applicants will be required to provide evidence of their eligibility to work in Australia and consent to a criminal record check.