Growth Marketing Manager

RACV Limited; Melbourne; Hybrid; AUD 90,000 - 150,000; Full time

Benefits offered by this job

Discounts on RACV products

Hybrid working model

Career development opportunities

Job summary

RACV Limited is seeking a Growth Marketing Leader in Melbourne to build, optimise and future-proof RACV's growth engine across owned and paid channels. You will lead a team to develop growth roadmaps, run experiments, and use customer insights to boost acquisition, engagement and lifetime value.

Hybrid working and diverse growth initiatives are on offer. You will influence Product, Digital, Data and Marketing teams, shaping strategies across CRM, lifecycle marketing, ecommerce and performance

Qualifications

• Significant experience in growth marketing, digital optimisation, CRM, lifecycle marketing, ecommerce or performance marketing environments.
• Proven success building growth pipelines, experimentation programs or optimisation roadmaps.
• Strong understanding of customer journeys, conversion optimisation, segmentation, personalisation and customer lifecycle marketing.
• Experience using customer data, analytics and experimentation to drive acquisition, engagement, retention and customer lifetime value.
• Commercially focused decision-making with strong analytical capability and a data-driven approach.
• Proven ability to influence and collaborate across Product, Digital, Data and Marketing teams.
• Experience leading teams and developing capability in complex, multi-product organisations.

Responsibilities

• Build and manage RACV's growth pipeline.
• Lead growth planning and optimisation.
• Drive experimentation and measurable impact.
• Connect paid and owned growth.
• Lead and develop a high-performing team.

Skills

Growth marketing

Digital optimisation

CRM

Lifecycle marketing

Ecommerce

Performance marketing

Analytics platforms

Tools

Analytics platforms (e.g., GA)

Job description

Select how often (in days) to receive an alert:

• Competitive Salary | Attractive Employee Benefits

About the Opportunity

At RACV, we're building the next generation of growth marketing, using data, technology and customer insight to create more relevant, connected and personalised experiences for millions of members and customers.

Key Responsibilities

Build and manage RACV's growth pipeline

• Identify and prioritise growth opportunities across RACV's product and service portfolio leveraging RACV’s 2.3M member base and extensive owned channel assets to drive product growth and member engagement simultaneously.
• Develop growth hypotheses and initiatives based on customer insight, business priorities and commercial potential.
• Maintain a prioritised pipeline of initiatives focused on delivering incremental growth.

Lead growth planning and optimisation

• Develop integrated growth roadmaps that balance short-term results with long-term customer and capability improvements.
• Optimise customer journeys, targeting, personalisation, propositions and conversion across RACV's owned channels.

Drive experimentation and measurable impact

• Embed a strong test-and-learn culture across the team.
• Design and evaluate experiments using customer, behavioural and performance data.
• Scale successful initiatives and continuously improve growth performance through optimisation.

Connect paid and owned growth

• Identify opportunities where paid media can accelerate growth outcomes.
• Collaborate with specialist performance marketing teams across 1:1, SEM, SEO, AI discovery and paid social.

Lead and develop a high-performing team

• Lead, coach and develop a team of Growth Marketing Leads.
• Build capability in experimentation, analytics, commercial thinking and opportunity sizing.
• Foster a proactive, growth-oriented mindset focused on identifying opportunities before they become briefs.

About You

You're a growth marketing leader who combines commercial acumen, customer insight and data-driven thinking to identify opportunities, influence stakeholders and deliver measurable results.

You'll bring

• Significant experience in growth marketing, digital optimisation, CRM, lifecycle marketing, ecommerce or performance marketing environments.
• Demonstrated success building growth pipelines, experimentation programs or optimisation roadmaps.
• Strong understanding of customer journeys, conversion optimisation, segmentation, personalisation and customer lifecycle marketing.
• Experience using customer data, analytics and experimentation to drive acquisition, engagement, retention and customer lifetime value.
• Commercially focused decision-making with strong analytical capability and a data-driven approach.
• Proven ability to influence and collaborate across Product, Digital, Data and Marketing teams.
• Experience leading teams and developing capability in complex, multi-product organisations.

We offer

• Opportunities to work on innovative growth areas including electrification and home services.
• Discounts and benefits across selected RACV products and services.
• A collaborative and inclusive culture where your ideas and expertise are valued.
• Career development opportunities within one of Australia's most recognised member organisations.
• A flexible hybrid working model.

At RACV, we believe diversity and inclusion are essential to our continued success. We want our people to feel welcomed, supported and valued for who they are and what they bring. If you require any reasonable adjustments during the recruitment process or in the role, please let our Talent Acquisition team know.