New Membership Growth & Marketing Lead

RACV Limited; Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Discounts across RACV products

Hybrid working model

Career development opportunities

Collaborative culture

Innovative growth areas (electrified &

Job summary

RACV Limited is seeking an experienced product marketer to lead the go-to-market strategy for a new membership tier. You will collaborate across product, marketing, digital, and insights to position the proposition, drive acquisition and onboarding, and create powerful member journeys from day one.

You will own growth among new customer cohorts, translate insights into targeted campaigns, and build data-led marketing performance.

Qualifications

• Experience owning or leading product marketing for loyalty, membership, subscription or recurring programs.
• Strong product, brand, lifecycle or growth marketing capability.
• Proven go-to-market strategy development and customer acquisition plans.
• Experience designing customer journeys and lifecycle communications.
• Commercial mindset linking marketing activity to business outcomes.
• Strong data analytics to inform decisions.
• Exceptional stakeholder engagement and influencing capability.
• Ability to navigate ambiguity and manage competing priorities in a fast-moving environment.

Responsibilities

• Lead a New Membership Proposition to Market: Develop positioning, messaging and value proposition; Lead launch planning and go-to-market execution; Partner with digital/product teams for joining, onboarding and benefit discovery.
• Drive Growth Through New Customer Cohorts: Identify untapped audience opportunities; Translate insights into propositions and campaigns; Test, learn and optimise offers and channels.
• Build High-Performing Customer Journeys: Design end-to-end lifecycle journeys from awareness to onboarding and engagement; Create personalised communications; Encourage deeper engagement with RACV products and services.
• Deliver Data-Led Marketing Performance: Monitor acquisition, engagement, conversion and retention; Leverage insights to optimise performance; Provide reporting and growth opportunities; Stay across market trends.

Skills

Product marketing

Go-to-market

Lifecycle marketing

Data-driven growth

Stakeholder engagement

Analytical mindset

Commercial mindset

Customer journeys

Job description

RACV Limited is seeking an experienced product marketer to lead the go-to-market strategy for a new membership tier. You will collaborate across product, marketing, digital, and insights to position the proposition, drive acquisition and onboarding, and create powerful member journeys from day one.

You will own growth among new customer cohorts, translate insights into targeted campaigns, and build data-led marketing performance.