Growth Marketing Lead — Pet Ventures

Pet Circle; Sydney; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible working environment

Up to 50% employee discount

Product sample giveaways

Pawrental leave

Volunteer days

Job summary

Pet Circle is seeking a Growth Marketing Lead to own growth across Bonnodog and the online pet pharmacy, shaping strategic plans, budgets and campaign execution across channels. You’ll partner with Venture Leads and our Director, leveraging data, customer insights and AI tools to drive acquisition, retention and revenue across Australia and beyond.

You’ll collaborate with specialist teams and agencies, iterate on creative and messaging, and test new channels while building practical AI workflows

Qualifications

• You execute directly: set up, launch and optimise campaigns yourself.
• You have owned growth and its commercial results in a startup, scale-up, or DTC brand.
• You understand acquisition and retention across paid media, search and social, and CRM lifecycle marketing.
• You can lead work across teams with clear direction and priorities.
• You take initiative and can adapt when data changes.
• You’re ready to learn and build with AI, open to practical tool adoption.

Responsibilities

• Build, launch and optimise campaigns across acquisition and lifecycle channels.
• Shape each venture’s growth plan and testing priorities with Venture Leads and Director.
• Own the marketing budgets and guide investment to high-return activities.
• Run lifecycle campaigns in each brand’s voice, including welcome, launch, repeat purchases and win-back.
• Grow partnerships with vets, breeders, referral and brand partners, and events.
• Collaborate with specialists and agencies, briefing clearly and keeping work moving.
• Develop AI workflows to streamline research, reporting and campaign tasks.

Skills

Campaign setup & optimisation

Growth marketing

Paid media acquisition

CRM & lifecycle marketing

Budget management

AI mindset

Agency/partner collaboration

Tools

Claude Code

Job description

Pet Circle is seeking a Growth Marketing Lead to own growth across Bonnodog and the online pet pharmacy, shaping strategic plans, budgets and campaign execution across channels. You’ll partner with Venture Leads and our Director, leveraging data, customer insights and AI tools to drive acquisition, retention and revenue across Australia and beyond.

You’ll collaborate with specialist teams and agencies, iterate on creative and messaging, and test new channels while building practical AI workflows