APAC Growth Marketing Lead — B2B & DTC

Uber Advertising; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Heaps of development opportunities –Go

Flexible working environment

Up to 50% employee discount

Product sample giveaways

Paw rental leave

Volunteer days

Job summary

Pet Circle is seeking a Growth Marketing Lead based in Sydney to drive exponential growth across Bonnodog, the online pet pharmacy, and related ventures. You will define growth plans, own marketing budgets, and personally build, launch and optimize campaigns across acquisition and lifecycle channels.

You’ll shape brand positioning, work with the customer marketing team, and experiment with AI tools to improve research, reporting and execution.

Qualifications

• Execute directly by launching and optimizing campaigns across channels.
• Own growth and its commercial results, managing budgets and measuring impact.
• Understand acquisition and retention, including paid media, CRM and lifecycle marketing.

Responsibilities

• Build, launch and optimise campaigns yourself across acquisition and lifecycle channels.
• Shape each venture’s growth plan and campaign calendar with Venture Leads and Director.
• Own the marketing budgets and invest behind activities with best returns.
• Maintain lifecycle activity in each brand’s voice from welcome to win-back campaigns.
• Grow partnerships and offline channels with vets, breeders and brand partners.
• Collaborate with specialists and agencies, providing clear briefs and direction.

Skills

Campaign setup and optimization

Growth ownership

Paid media expertise

CRM & lifecycle marketing

AI experimentation

Tools

Claude Code

Job description

Pet Circle is seeking a Growth Marketing Lead based in Sydney to drive exponential growth across Bonnodog, the online pet pharmacy, and related ventures. You will define growth plans, own marketing budgets, and personally build, launch and optimize campaigns across acquisition and lifecycle channels.

You’ll shape brand positioning, work with the customer marketing team, and experiment with AI tools to improve research, reporting and execution.