Growth Marketing Lead — Education Brands

Cluey Learning; Sydney; Hybrid; AUD 100,000 - 130,000; Full time

Benefits offered by this job

Staff discounts

Team events

Discounts & EAP

Job summary

Cluey Ltd is seeking a Growth Marketing Specialist to own and scale acquisition across Cluey Learning and Code Camp. This Sydney-based, hybrid role reports to the Head of Marketing and offers autonomy to test, learn and grow what works.

You will manage paid channels, SEO, CRM integration, analytics, and a constant testing program to improve CAC, ROAS, and enrolments, while contributing to brand-building across two established education brands.

Qualifications

• 3+ years' hands-on experience in growth or performance marketing (agency or client-side).
• Strong analytical and testing instincts; data-driven decision making.
• Solid experience with GA4 and tracking/attribution.

Responsibilities

• Own and optimise paid acquisition across the full channel mix.
• Grow organic and discovery footprint with SEO and app presence where relevant.
• Manage budgets across channels to hit CPL, CAC, ROAS and LTV:CAC targets.

Skills

Google Ads

Meta

Tools

GA4

Google Tag Manager

Salesforce

ActiveCampaign

Job description

Cluey Ltd is seeking a Growth Marketing Specialist to own and scale acquisition across Cluey Learning and Code Camp. This Sydney-based, hybrid role reports to the Head of Marketing and offers autonomy to test, learn and grow what works.

You will manage paid channels, SEO, CRM integration, analytics, and a constant testing program to improve CAC, ROAS, and enrolments, while contributing to brand-building across two established education brands.