Growth Marketing Lead — B2B Ad Tech

Publift; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Best Workplaces Australia

Family friendly workplace

WORK180 endorsed employer for women

24 weeks parental leave (primary) + 4w

Job summary

Publift, an Australian Adtech leader, seeks a Growth Marketing Specialist to accelerate growth across publishers and ad tech solutions. You will bridge marketing and sales to generate pipeline, strengthen publisher relationships, and drive revenue for the Publift and carsales portfolio globally.

You will develop and execute multi-channel campaigns, optimise go-to-market programs, and collaborate with cross-functional teams in a fast-paced, hybrid work environment.

Qualifications

• 3–5 years in B2B GTM, marketing operations or growth marketing.
• Experience in adtech, media, publishing, or B2B SaaS.
• Proven track record driving pipeline and revenue while building top‑of‑funnel awareness.
• Experience with enterprise and/or mid‑market customers.
• Strong execution skills; able to plan and deliver.
• Comfortable in a lean, fast-moving environment.
• Self-starter, curious, able to prioritise tasks.
• Strong stakeholder management is essential.
• Experience marketing to digital publishers or media companies is valued.
• Understanding the digital advertising ecosystem and publisher models is highly regarded.

Responsibilities

• Support the development and execution of marketing strategies for new and existing products.
• Drive marketing initiatives across the full funnel from brand awareness to conversion and growth.
• Build and execute go-to-market programs, sales enablement initiatives, and integrated campaigns for publishers.
• Activate and optimise channels including events, email, partnerships, content, paid media, and ABM initiatives.
• Analyse campaign performance, derive insights, and optimise activities to maximise pipeline and revenue.
• Own initiatives end-to-end from strategy through execution and measurement.
• Build, launch, and manage campaigns directly in a lean, agile environment.
• Adapt quickly to changing priorities while balancing growth and operational tasks.
• Collaborate across marketing, sales, product, and commercial teams.

Skills

B2B GTM

Growth marketing

Pipeline & revenue

Enterprise & mid-market

Execution

Lean fast-moving

Stakeholder management

Publishers / adtech exposure

Digital advertising understanding

Job description

Publift, an Australian Adtech leader, seeks a Growth Marketing Specialist to accelerate growth across publishers and ad tech solutions. You will bridge marketing and sales to generate pipeline, strengthen publisher relationships, and drive revenue for the Publift and carsales portfolio globally.

You will develop and execute multi-channel campaigns, optimise go-to-market programs, and collaborate with cross-functional teams in a fast-paced, hybrid work environment.