Growth Marketing Specialist, Ad Tech & Publishing

carsales; New South Wales; Hybrid; AUD 90,000 - 140,000; Full time

Benefits offered by this job

Best Workplace Australia

Family friendly workplace

WORK180 endorsed employer

Parental leave: 24 weeks (primary)

Job summary

Publift is seeking a hands-on Growth Marketing Specialist to drive growth across its Ad Tech solutions for publishers, including the carsales portfolio. The role sits at the intersection of marketing and sales, translating positioning into targeted go-to-market initiatives and campaigns that build pipeline and revenue.

With 3–5 years in B2B GTM or growth marketing, you’ll lead campaigns across channels, optimise performance, and collaborate with product, marketing, and sales teams in a hybrid

Qualifications

• 3–5 years in B2B GTM, marketing operations or growth marketing.
• Experience in adtech, media, publishing, or B2B SaaS.
• Proven track record driving pipeline and revenue.
• Experience with enterprise and/or mid-market customers.
• Strong execution skills in lean, fast-moving environments.
• Self-starter with ability to prioritise competing tasks and manage stakeholders.
• Experience marketing to digital publishers or media companies is highly regarded.

Responsibilities

• Develop and execute marketing strategies for new and existing products.
• Drive full-funnel marketing initiatives from brand awareness to growth.
• Create go-to-market programs and integrated campaigns for partners.
• Activate key growth channels including events, email, partnerships, content, paid media, ABM.
• Analyse campaign performance and optimise for pipeline impact.
• Own initiatives end-to-end from strategy to measurement.
• Build, launch and manage campaigns in a lean, agile environment.
• Collaborate across marketing, sales, product and commercial teams.

Skills

B2B GTM

Growth marketing

Adtech

Publishing

Pipeline management

Job description

Publift is seeking a hands-on Growth Marketing Specialist to drive growth across its Ad Tech solutions for publishers, including the carsales portfolio. The role sits at the intersection of marketing and sales, translating positioning into targeted go-to-market initiatives and campaigns that build pipeline and revenue.

With 3–5 years in B2B GTM or growth marketing, you’ll lead campaigns across channels, optimise performance, and collaborate with product, marketing, and sales teams in a hybrid