Growth Marketing Specialist – B2B AdTech (12-month)

carsales; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

24 weeks paid parental leave

Paid family & fertility planning leave

Job summary

Publift is a dynamic Adtech company helping online publishers maximise revenue from display ads. We offer hybrid working and a supportive environment across three countries.

The Growth Marketing Executive will drive go-to-market initiatives, campaigns, and growth programs to generate pipeline and revenue. The role sits at the intersection of marketing and sales, translating strategy into practical programs for enterprise and SME publishers, with a focus on delivering measurable impact in a

Qualifications

• 3–5 years in B2B GTM, marketing operations or growth marketing.
• Experience in adtech, media, publishing, or B2B SaaS.
• Proven track record driving pipeline and revenue, while also building top-of-funnel awareness.
• Experience working with enterprise and/or mid-market customers.

Responsibilities

• Support the development and execution of marketing strategies for new and existing products.
• Drive marketing initiatives across the full funnel, from brand awareness and lead generation through to conversion and growth.
• Build and execute targeted go-to-market programs, sales enablement initiatives, and integrated campaigns that engage and convert enterprise and SME publishers into long-term partners.
• Activate and optimise key growth channels including events, email marketing and automation, partnerships, content marketing, paid media, and account-based marketing initiatives.
• Analyse campaign performance, generate insights, and continuously optimise activity to maximise pipeline and commercial impact.
• Own initiatives end-to-end, taking ideas from strategy through to execution and measurement.
• Build, launch, and manage campaigns directly, working in a lean and agile environment.
• Adapt quickly to changing priorities, balancing strategic growth initiatives with operational execution.
• Operate with speed, resourcefulness, and independence while collaborating across marketing, sales, product, and commercial teams.

Skills

Growth marketing

B2B GTM

Marketing operations

Lead generation

Campaign management

Tools

Marketing automation

Job description

Publift is a dynamic Adtech company helping online publishers maximise revenue from display ads. We offer hybrid working and a supportive environment across three countries.

The Growth Marketing Executive will drive go-to-market initiatives, campaigns, and growth programs to generate pipeline and revenue. The role sits at the intersection of marketing and sales, translating strategy into practical programs for enterprise and SME publishers, with a focus on delivering measurable impact in a