Growth Marketing Lead

Fiskil; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

Fiskil is seeking its first dedicated growth marketer to build the marketing engine from the ground up for Australia's Open Data platform. You will craft product storytelling, content, SEO, website conversion, sales enablement, AI workflows, analytics, and demand generation.

You may come from growth, product marketing, lifecycle, or technical marketing roles and will own end-to-end growth initiatives. You will work with no large team and should enjoy turning complex products into clear,

Qualifications

• Strong copy and messaging instincts.
• Ability to translate complex products into clear customer content.
• Understanding of full-funnel growth across awareness, acquisition, conversion, nurture, and retention.
• Hands-on experience with SEO, landing pages, email marketing, lifecycle campaigns, demand generation or marketing automation.
• Familiarity with AI tools for research, writing, analysis, or campaign production.

Skills

Copywriting

Product messaging

Full-funnel growth

SEO

Landing pages

Email marketing

Lifecycle campaigns

Demand generation

Marketing automation

HubSpot

Data-driven

AI tools

No-code/low-code

Dashboards

Tools

HubSpot

CRM tools

Job description

Join Fiskil as our first dedicated growth marketing hire. Build the marketing engine from the ground up across product storytelling, content, SEO, website conversion, sales enablement, AI workflows, analytics, and demand generation for the platform powering Australia's Open Data economy. The dream profile is a high-slope growth marketer with strong product instincts, technical curiosity, excellent copy, and a bias to build. You may have worked as a growth marketer, product marketer, lifecycle marketer, demand generation manager, marketing operations manager, growth lead, founding marketer, GTM operator, or technical product marketer. You might also come from a more technical or analytical background — for example software engineering, data, product, solutions engineering, implementation, consulting, or technical operations — and have since moved into marketing or growth. What matters most is that you can understand a complex product, identify the right customer message, build the campaign or system, measure the result, and keep improving it.

You might be a great fit if:

• You have strong copy and messaging instincts
• You can turn technical products into clear, commercially useful customer-facing content
• You understand full-funnel growth across awareness, acquisition, conversion, nurture, sales enablement, and retention
• You have hands-on experience with SEO, landing pages, email marketing, lifecycle campaigns, demand generation, or marketing automation
• You know how to use HubSpot or similar CRM/marketing automation tools
• You are comfortable with data and care about traffic, conversion, replies, meetings, qualified pipeline, activation, and learnings
• You actively use AI tools for research, writing, analysis, automation, workflow‑building, or campaign production
• You are comfortable with no-code, low-code, automation tools, dashboards, and modern GTM systems
• You are hands‑on and comfortable operating without a large team, agency, designer, or developer supporting every project
• You are excited by technical B2B products and complex markets

Bonus points if:

• You have experience with B2B SaaS, developer tools, API platforms, fintech, open banking, data infrastructure, identity, compliance, regtech, or enterprise software
• You have worked in a startup or scaleup where you had to build systems from scratch
• You have a technical, analytical, commerce, marketing, engineering, computer science, or data background
• You have examples of landing pages, campaigns, writing, lifecycle flows, automations, dashboards, AI workflows, or growth systems you have shipped