Growth Marketing Manager

The Glen Hotel Pty; City of Brisbane; On-site; AUD 90,000 - 130,000; Full time

Job summary

Tanda, a fast-growing tech company based in Brisbane, invites applications for a Growth Marketing Manager to own the full funnel across distribution channels. You will be hands-on and work closely with Sales to optimize pipeline from awareness to customer conversion.

The role focuses on growth strategy, campaign execution, and messaging that resonates with our audience. You’ll leverage AI tools to accelerate results and join a team committed to pragmatic, fast-paced delivery.

Qualifications

• 2–3+ years in digital marketing with proven lead generation
• Ability to write concise, high-converting copy
• Comfort with data, metrics, and reporting
• Experience using AI to boost productivity

Responsibilities

• Own pipeline generation strategy with Sales and Marketing.
• Plan and run channels including paid ads, email, SEO, reviews.
• Craft messaging that resonates and converts.
• Test new channels and pause underperformers.
• Repurpose content into new campaigns for target audiences.
• Track metrics, analyse ROI, and optimise campaigns.
• Collaborate with Sales to improve lead quality and pipeline.

Skills

Pipeline generation

Creative writing

Campaign management

Data analysis

Tools

AI tools

Job description

Level 4, 108 Wickham Street, Fortitude Valley, QLD, 4006, AUSTRALIA

We’ve achieved significant growth as a company, and want to grow even faster. That’s why we’re expanding our marketing team and hiring our first growth marketing role.

The Growth Marketing Manager owns our distribution channels, ensuring we nurture our accounts from completely unaware prospects through to customers. The role focuses on developing our growth marketing strategy, while also being hands‑on and coordinating campaigns.

Core Responsibilities

Accelerate new pipeline creation: Own pipeline generation strategy and execution, working with sales and marketing.

Maximise the results of our key channels: Plan and run our marketing channels including paid ads, email, website, buyer intent, reviews, AEO/SEO, and more.

Craft compelling messaging: Understand our audience to write cut through messaging that converts.

Test new channels, and kill what doesn't work: Identify, test and launch new channels and tactics. Move fast on promising ideas, and pause or cut anything that doesn't deliver.

Get more from what we've already made: Repurpose existing content into new campaigns for target audiences.

Know what’s working: Track key marketing metrics, analyse results, and measure ROI.

Close the loop with sales: Work with sales on lead and pipeline quality, and find new opportunities together.

Creative autonomy: Run the experiments and campaigns that you want to. We’re keen for big ideas.

Growth & Development: You’ll get opportunities to expand your skillset, take on responsibility, and direct access to leadership.

A Team: You will work with great colleagues who are highly competent.

Real projects: We hire based on actual demand, not arbitrary funding or hiring rounds.

No bureaucracy: No unnecessary meetings, no red tape, just the time, tools and support to deliver great work efficiently.

About You

You have 2 to 3+ years in digital marketing with a proven record of generating leads and pipeline

You're creative, bring ideas to the table, and like to test them fast

You’re a great writer, and can craft short form copy that converts

You’re comfortable with numbers for metrics and reporting

You can confidently use AI to get more done

You take ownership of your work, and can go beyond your regular scope to get results

The Company

Tanda is an established, fast-growing tech company. Our mission is to eliminate employment friction so businesses can employ with confidence. We are doing this by building Australia’s leading all-in-one workforce management platform.

The key parts of our platform include rostering, time & attendance, staffing optimisation, employee engagement, payroll, and labour compliance. Most of our activities centre around engineering, marketing, sales, research, and supporting functions.

We service thousands of Australian clients from our Brisbane headquarters and globally with offices in Chicago and London.