Growth Marketer, CRM & Lifecycle Automation

Mosh | Moshy; Sydney; Híbrido; AUD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working (3 days in-office, 2 at

Learning & Development

Extra leave days during office closure

Purpose leave (mental health or L&D)

Descripción de la vacante

Mosh | Moshy, an Australian digital health brand, seeks a Growth Marketer - CRM to drive lifecycle campaigns across email and SMS from onboarding to renewal. Build segments, craft personalised messages and optimise journeys for better engagement and retention.

You'll work with AI tools to enhance copy, segmentation and journey design, partnering with cross-functional teams in a fast-moving, purpose-led environment focused on healthcare outcomes.

Formación

• 2-4 years' experience in CRM, lifecycle marketing, retention or related growth marketing role.
• Hands-on experience building and optimising automated customer journeys across onboarding, engagement, renewal or win-back.
• Experience with HubSpot or a comparable CRM and marketing automation platform.
• Strong copywriting instincts and a sharp eye for quality across customer communications.
• Confidence interpreting campaign and funnel data and translating it into practical recommendations.
• Working knowledge of HTML, with the ability to build or troubleshoot email templates.
• Practical experience using AI tools in your day-to-day marketing work, along with genuine curiosity about emerging tools and capabilities.
• A proactive, self-directed approach, strong attention to detail and comfort working at pace.
• A collaborative mindset and genuine interest in improving patient outcomes across men’s and women’s healthcare.

Responsabilidades

• Build, QA and deploy lifecycle journeys and automated campaigns across email and SMS.
• Create audience segments and personalised communications that improve conversion, engagement and retention.
• Write and edit engaging CRM copy across the Mosh | Moshy brand voices.
• Identify and address drop-off points across the customer journey from first touch to renewal.
• Monitor CRM workflows and resolve delivery, data or journey-logic issues.
• Identify opportunities to automate repetitive CRM processes and implement practical solutions.
• Analyse campaign and funnel performance to shape tests and improvements.
• Partner with Performance, Product, Data, Content and Customer Experience teams to support broader journeys and launches.
• Help maintain database health, consent management, deliverability and privacy compliance.
• Use AI tools to improve copy quality, speed, personalisation, segmentation and journey design.
• Bring a test-and-learn mindset and help improve processes.

Herramientas

Twilio

Amplitude

Looker

Snowflake

Descripción del empleo

Mosh | Moshy, an Australian digital health brand, seeks a Growth Marketer - CRM to drive lifecycle campaigns across email and SMS from onboarding to renewal. Build segments, craft personalised messages and optimise journeys for better engagement and retention.

You'll work with AI tools to enhance copy, segmentation and journey design, partnering with cross-functional teams in a fast-moving, purpose-led environment focused on healthcare outcomes.