Growth Marketer – CRM

Mosh | Moshy; Sydney; Hybrid; AUD 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Hybrid working (3 days in-office, 2 at

Learning & Development

Extra leave days during office closure

Purpose leave (mental health or L&D)

Zusammenfassung

Mosh | Moshy, an Australian digital health brand, seeks a Growth Marketer - CRM to drive lifecycle campaigns across email and SMS from onboarding to renewal. Build segments, craft personalised messages and optimise journeys for better engagement and retention.

You'll work with AI tools to enhance copy, segmentation and journey design, partnering with cross-functional teams in a fast-moving, purpose-led environment focused on healthcare outcomes.

Qualifikationen

• 2-4 years' experience in CRM, lifecycle marketing, retention or related growth marketing role.
• Hands-on experience building and optimising automated customer journeys across onboarding, engagement, renewal or win-back.
• Experience with HubSpot or a comparable CRM and marketing automation platform.
• Strong copywriting instincts and a sharp eye for quality across customer communications.
• Confidence interpreting campaign and funnel data and translating it into practical recommendations.
• Working knowledge of HTML, with the ability to build or troubleshoot email templates.
• Practical experience using AI tools in your day-to-day marketing work, along with genuine curiosity about emerging tools and capabilities.
• A proactive, self-directed approach, strong attention to detail and comfort working at pace.
• A collaborative mindset and genuine interest in improving patient outcomes across men’s and women’s healthcare.

Aufgaben

• Build, QA and deploy lifecycle journeys and automated campaigns across email and SMS.
• Create audience segments and personalised communications that improve conversion, engagement and retention.
• Write and edit engaging CRM copy across the Mosh | Moshy brand voices.
• Identify and address drop-off points across the customer journey from first touch to renewal.
• Monitor CRM workflows and resolve delivery, data or journey-logic issues.
• Identify opportunities to automate repetitive CRM processes and implement practical solutions.
• Analyse campaign and funnel performance to shape tests and improvements.
• Partner with Performance, Product, Data, Content and Customer Experience teams to support broader journeys and launches.
• Help maintain database health, consent management, deliverability and privacy compliance.
• Use AI tools to improve copy quality, speed, personalisation, segmentation and journey design.
• Bring a test-and-learn mindset and help improve processes.

Tools

Twilio

Amplitude

Looker

Snowflake

Jobbeschreibung

We’re an Australian-founded and owned digital health platform on a mission to help people achieve the best possible health outcomes through best-in-class health programs.

We know traditional healthcare isn’t always meeting the needs of modern patients, and we reckon there’s a better, more holistic way. Our programs across hair loss, sexual health, skincare, mental health and weight management are easy, accessible and completely discreet.

More than a job

There’s nothing better than knowing the work you’re doing matters and makes a genuine difference. We’re pretty lucky that, at Mosh & Moshy, this is the norm rather than the exception.

The Opportunity

We’re looking for a hands-on Growth Marketer - CRM to help us create smarter, more relevant experiences at every stage of the customer journey, from first touch and onboarding through to engagement, renewal and win-back. As we expand into new countries, you’ll also help us build CRM for new markets as we grow.

Reporting to our Senior Growth Marketer - CRM, you’ll build and optimise lifecycle campaigns, dig into the data to find opportunities, and help us do great work across both Mosh and Moshy. You’ll also have room to try new tools, including AI, and help us work smarter as the space evolves.

This is a great fit if you have solid CRM experience, have already started using AI in your day-to-day work, and you’re keen to keep learning and testing new ideas. It’s a fast-moving, purpose-led environment where you can deepen your skills in lifecycle marketing, experimentation and automation.

What you’ll do

As our Growth Marketer – CRM & Automation, you’ll:

• Build, QA and deploy lifecycle journeys and automated campaigns across email and SMS
• Create audience segments and personalised communications that improve conversion, engagement and retention
• Write and edit engaging CRM copy across the distinct Mosh | Moshy brand voices
• Identify and address drop-off points across the customer journey, from first touch through to subscription and renewal
• Monitor CRM workflows and resolve delivery, data or journey-logic issues
• Identify opportunities to automate repetitive CRM processes and help turn them into practical solutions
• Analyse campaign and funnel performance, using the insights to shape tests and recommend improvements
• Partner with Performance, Product, Data, Content and Customer Experience teams to support broader customer journeys and new launches
• Help maintain database health, consent management, deliverability and privacy compliance
• Use AI tools to improve the quality and speed of copy development, personalisation, segmentation and journey design
• Bring a curious, test-and-learn mindset to how we work, and help us keep improving our processes

Who you are

You’ll likely bring:

• Around 2- 4 years’ experience in CRM, lifecycle marketing, retention or a related growth marketing role
• Hands-on experience building and optimising automated customer journeys across onboarding, engagement, renewal or win-back
• Experience with HubSpot or a comparable CRM and marketing automation platform
• Strong copywriting instincts and a sharp eye for quality across customer communications
• Confidence interpreting campaign and funnel data and translating it into practical recommendations
• Working knowledge of HTML, with the ability to build or troubleshoot email templates
• An understanding of email best practices, including deliverability, consent, responsive design and A/B testing
• Practical experience using AI tools in your day-to-day marketing work, along with genuine curiosity about emerging tools and capabilities
• A proactive, self-directed approach, strong attention to detail and comfort working at pace
• A collaborative mindset and genuine interest in improving patient outcomes across men’s and women’s healthcare

Experience with Twilio, Amplitude, Looker, Snowflake, landing-page optimisation or regulated consumer categories would be a bonus but it isn’t essential.

Why Mosh & Moshy?

Our team is the heart of what we do, and we want Mosh & Moshy to be a place where you can do meaningful work, keep growing and enjoy the people you do it with.

What’s on offer

• Flexible hybrid working – 3 days in our Surry Hills office, 2 days from home
• Access to ongoing learning and development
• Two additional paid leave days during our annual office closure
• Purpose leave (mental health or L&D)
• EAP and wellbeing support
• The opportunity to help shape how we engage with customers within one of Australia’s fastest-growing digital health brands

Better, together

We value diversity of thought, background and perspective. Even if you don’t meet every requirement listed above, we still encourage you to apply. We care just as much about curiosity, collaboration and potential as we do about experience on paper.

Come help us shape the future of healthcare at Mosh & Moshy.