Growth-Focused Acquisition Marketing Specialist

Eatclub; Australia; On-site; AUD 85,000 - 120,000; Full time

Job summary

EatClub is scaling its acquisition marketing across Australia and the UK, and we need a specialist to operate the machine day to day. You’ll manage performance across Meta, Google, TikTok, Apple Search Ads, and Branch attribution, owning weekly reporting and cross-channel optimization.

You’ll work with the Head of Acquisition Marketing and an external agency, using AI-powered tools to move faster and surface insights.

Qualifications

• 2-3 years of experience in performance/acquisition marketing, paid social, or growth roles.
• Hands-on experience managing campaigns across multiple platforms (Meta, Google, TikTok, Apple Search Ads).
• Strong analytical skills and comfort with data in spreadsheets or BI tools.
• Understanding of mobile attribution and why platform numbers differ from MMP data.
• Experience with CPA/ROAS optimisation, not just impressions or clicks.
• Familiarity with A/B testing and statistical thinking.

Responsibilities

• Manage and optimise paid acquisition campaigns across AU/UK markets (Meta, Google, TikTok, Apple Search Ads).
• Monitor performance daily, identify anomalies, CPA shifts, creative fatigue, and conversion rate changes.
• Build weekly/monthly performance reports covering spend, CPA, conversion rates, and trends.
• Coordinate with external agency on execution, briefs, budget pacing, and targets.
• Conduct creative performance analyses to identify formats and messages with the lowest CPA and highest conversions.
• Execute A/B tests on audiences, creatives, bidding strategies, and landing experiences.
• Use AI tools to accelerate analysis, generate insights, and automate workflows.

Skills

Performance marketing

Paid social

Campaign management

Analytics

A/B testing

AI tools usage

Communication

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Apple Search Ads

Branch attribution

BI tools

Job description

EatClub is scaling its acquisition marketing across Australia and the UK, and we need a specialist to operate the machine day to day. You’ll manage performance across Meta, Google, TikTok, Apple Search Ads, and Branch attribution, owning weekly reporting and cross-channel optimization.

You’ll work with the Head of Acquisition Marketing and an external agency, using AI-powered tools to move faster and surface insights.