Acquisition Growth Lead – Australia (AI-Driven)

Marley Spoon; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Discounted Marley Spoon boxes

Extra 6 days annual leave

5 paid training days per year

Autonomy and accountability

Parental leave & childcare support

Health insurance corporate discounts

Job summary

Marley Spoon in Australia is seeking a Head of Acquisition to lead customer growth for Marley Spoon and Dinnerly. You’ll own budget, strategy and targets, and work with channel experts, agencies and CRM teams to maximize CPA and lifetime value.

You’ll drive performance across Meta, Google, TikTok, YouTube, and AI-enabled initiatives, lead a small team, and partner with content, product and CRM to optimise landing pages, offers and sign-up.

Qualifications

• 6+ years in digital performance, growth or acquisition marketing.
• Managed multi-million dollar budget in a D2C, subscription or ecommerce business.
• Proven profitability track record with CPA/CAC targets.
• Expertise across Meta, Google, TikTok and emerging platforms.
• Experience leading teams and agencies or central teams.

Responsibilities

• Develop annual and quarterly acquisition plans for Marley Spoon and Dinnerly.
• Own Australian acquisition budget, forecast and pacing.
• Lead digital channel strategy across paid social, search, affiliates, and AI tools.
• Drive CRM, influencer/creator programs, and landing-page optimization with Product.
• Provide weekly acquisition and reactivation performance insights.
• Lead AI-led acquisition initiatives.

Skills

Digital performance marketing

Acquisition growth management

Budget management

Data-driven decision making

Team leadership

Education

Bachelor’s degree in Marketing

Job description

Marley Spoon in Australia is seeking a Head of Acquisition to lead customer growth for Marley Spoon and Dinnerly. You’ll own budget, strategy and targets, and work with channel experts, agencies and CRM teams to maximize CPA and lifetime value.

You’ll drive performance across Meta, Google, TikTok, YouTube, and AI-enabled initiatives, lead a small team, and partner with content, product and CRM to optimise landing pages, offers and sign-up.