Growth-Driven Paid Acquisition Specialist

Workyard; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

Workyard is hiring a Performance Marketing Specialist to own paid acquisition across Google and Meta, blending creative strategy with data-driven media buying. You will plan campaigns, manage spend, brief creatives, read data, and translate insights into tests.

The role sits in the Growth team reporting to the Organic Growth Lead, with a hands-on focus on both numbers and messaging to drive CAC, pipeline, and ROAS in the U.S. market while based in Australia.

Qualifications

• Own paid acquisition across Google and Meta.
• Plan campaigns, manage spend and brief creatives.
• Translate data insights into tests.

Responsibilities

• Drive CAC, pipeline, and ROAS in the U.S. market while based in Australia.

Job description

Workyard is hiring a Performance Marketing Specialist to own paid acquisition across Google and Meta, blending creative strategy with data-driven media buying. You will plan campaigns, manage spend, brief creatives, read data, and translate insights into tests.

The role sits in the Growth team reporting to the Organic Growth Lead, with a hands-on focus on both numbers and messaging to drive CAC, pipeline, and ROAS in the U.S. market while based in Australia.