Growth-Focused Performance Marketing Specialist

Workyard; Australia; On-site; AUD 90,000 - 150,000; Full time

Job summary

Workyard is hiring a Performance Marketing Specialist to own paid acquisition across Google and Meta, blending creative strategy with data-driven media buying. You will plan campaigns, manage spend, brief creatives, read data, and translate insights into tests.

The role sits in the Growth team reporting to the Organic Growth Lead, with a hands-on focus on both numbers and messaging to drive CAC, pipeline, and ROAS in the U.S. market while based in Australia.

Responsibilities

• Creative Strategy: Build a repeatable engine turning customer data and field insights into a steady pipeline of ad concepts; Produce static ad creative variations and briefs for designers and video editors; Run disciplined test plans and scale what works; Use AI to ship more ad tests faster.
• Paid Media: Manage end-to-end performance campaigns across Google Ads, Meta Ads and other social channels; Own budgets, bids, targeting, and pacing to hit CAC, pipeline, and ROAS; Build and refine audiences including B2B targeting and retargeting; Optimize landing pages and run experiments to boost conversion rates.
• Measurement and Optimisation: Track performance daily, cut losses and scale wins; Run structured tests and report results clearly; Partner with analytics on tracking, attribution, and audience syncing across platforms.
• Collaboration and Workflow: Work with content, SEO, and brand to reinforce the funnel; Coordinate with stakeholders to keep creative production engine on track; Update growth leadership on pipeline drivers.

Job description

Workyard is hiring a Performance Marketing Specialist to own paid acquisition across Google and Meta, blending creative strategy with data-driven media buying. You will plan campaigns, manage spend, brief creatives, read data, and translate insights into tests.

The role sits in the Growth team reporting to the Organic Growth Lead, with a hands-on focus on both numbers and messaging to drive CAC, pipeline, and ROAS in the U.S. market while based in Australia.