Growth and Conversion Manager

Wow Recruitment; Sydney; Hybrid; AUD 110,000 - 120,000; Full time

Job summary

Wow Recruitment is seeking a CRO-focused specialist in Sydney to own conversion across landing pages, booking flows, and email reminders. You will run continuous A/B tests on live funnels and use heatmaps/session data to fix weak points, while improving email nurture sequences to drive more booked conversations.

The role leverages AI tools daily to build pages, iterate copy, and speed up reporting, with a hybrid work setup in Sydney CBD offering two remote days per week.

Qualifications

• Strong CRO background with hands-on experience running A/B tests end-to-end.
• Experience with HubSpot.
• Comfortable using AI tools daily.
• Claude Code experience is a bonus.

Responsibilities

• Own landing pages, forms, booking flow, and email reminders after the click; optimize conversion across funnels.
• Run a disciplined, always-on A/B testing program across live funnels.
• Track conversion at each stage from page view to meeting attended using heatmaps and session data.
• Improve email nurture and campaign sequences to drive booked sales conversations.
• Leverage AI tools daily to build pages, iterate copy, and speed up reporting.

Skills

CRO

A/B testing

HubSpot

AI tools

Tools

HubSpot

Claude Code

Job description

About the Company

This is a well-known, fast-growing coaching and business growth company based in Sydney. They help ambitious founders scale, and their client base generated over $1 billion in revenue last year, so this is a business operating at genuine scale, not a small operation working with tiny sample sizes. They've built a strong reputation as a great place to work and continue to grow across multiple markets.

Why This Job

This is a rare chance to own conversion for a business where lead volume is genuinely not the constraint. The team already generates strong lead flow. Your job is to make sure more of those leads turn into booked, attended sales conversations. Every improvement you make unlocks bigger ad budgets and faster growth, and the role is built to grow with the business as it scales.

What You'll Be Doing

• Own everything after the click: landing pages, forms, booking flow, and email reminders
• Run a disciplined, always-on A/B testing program across live funnels, testing headlines, layouts, copy, offers and CTAs
• Track conversion at every stage from page view through to meeting attended, using heatmaps and session data to find and fix the weakest points
• Optimise existing email nurture and campaign sequences to drive more booked sales conversations
• Use AI tools daily to build pages, iterate copy, and speed up reporting

What They're Looking For

• Strong CRO background with hands-on experience running A/B tests end to end
• HubSpot experience
• Comfortable using AI tools as part of your daily workflow
• Claude Code experience is a bonus, as the team is building AI dashboards to support testing

Salary and Package

• $110,000 to $120,000 base salary plus superannuation

Working Arrangement

• Sydney CBD, hybrid with 2 days remote per week