Group Marketing Graduate Program (Feb 2028)

Iaas Lc; Melbourne; Hybrid; AUD 60,000 - 72,000; Full time

Job summary

NAB Group Marketing offers a hands-on NAB Graduate Program in Melbourne, giving you real project work, structured training and mentoring across creative, media, strategy and delivery.

You’ll graduate as a modern marketer with exposure to brand campaigns, data-driven insights, GenAI-powered content, and opportunities to work with agencies and NAB leaders.

Qualifications

• Curious and ambitious graduates energized by creativity, innovation, customer insight and technology.
• Enjoy problem-solving, experimenting with new ideas, working collaboratively and shaping experiences that matter for customers.

Responsibilities

• Work on real marketing campaigns from briefing through to launch and optimisation.
• Build creative capability, from ideation to content development.
• Learn how media strategies drive reach, engagement and growth.
• Use data and insights to improve performance and personalise customer experiences.
• Support major sponsorship programs, including customer activations and partnerships.
• Experiment with GenAI-powered tools to support content creation and problem-solving.
• Partner with leading creative, media, content and research agencies.
• Contribute to cross-functional squads and agile delivery environments.
• Build relationships across NAB and learn from experienced marketing professionals.

Skills

Curiosity

Ambition

Problem solving

Collaborative work

Education

Undergraduate or postgraduate degree

Tools

GenAI-powered tools

Job description

We’re passionate about putting customers first. By staying focused on what matters most to them, we strengthen relationships and spark innovation as we strive to be the most customer centric company in Australia and New Zealand.

As a NAB Graduate in Group Marketing, you’ll gain hands‑on experience in a supportive and collaborative environment within your chosen stream. You’ll work on real projects, receive structured training and mentoring, complete meaningful work, and build strong connections with leaders and marketing specialists across NAB.

You’ll also gain exposure to how NAB brings its brand to life, shaping how Australians see, feel and experience NAB across campaigns, channels and customer moments.

About Group Marketing

Group Marketing brings the NAB brand to life through creativity, insight, media excellence and innovation. Our teams shape how NAB connects with customers today and how the brand evolves into the future.

We combine bold creative ideas, modern storytelling, sophisticated media strategies and emerging technologies — including data‑driven personalisation and GenAI‑enhanced creativity — to deliver marketing that is distinctive, relevant and high‑performing.

Working closely with teams across product, digital, analytics and the frontline — as well as our creative, media and specialist agency partners — we deliver integrated marketing across channels. This includes major brand campaigns, always‑on communications, content and partnership activations such as AFL, helping NAB connect with customers in meaningful cultural moments.

What we look for in a Group Marketing graduate

We’re looking for curious and ambitious graduates who are energised by creativity, innovation, customer insight and technology. You’ll thrive in Group Marketing if you enjoy problem‑solving, experimenting with new ideas, working collaboratively and shaping experiences that matter for customers.

What you’ll do in Group Marketing

As a graduate, you’ll develop into a well‑rounded, modern marketer with exposure across creativity, media, strategy and delivery. During the program, you’ll have opportunities to:

• Work on real marketing campaigns from briefing through to launch and optimisation
• Build creative capability, from ideation to content development
• Learn how media strategies drive reach, engagement and growth
• Use data and insights to improve performance and personalise customer experiences
• Support major sponsorship programs, including customer activations and partnerships
• Experiment with GenAI‑powered tools to support content creation and problem‑solving
• Partner with leading creative, media, content and research agencies
• Contribute to cross‑functional squads and agile delivery environments
• Build relationships across NAB and learn from experienced marketing professionals

You’ll graduate from the program with a strong foundation in the skills and capabilities that define a modern marketer.

Locations

Graduate roles in Group Marketing are based in Melbourne.

Program Start Date

The 2028 NAB Graduate Program commences in February 2028.

A diverse and inclusive workplace works better for everyone

We know our people make us who we are. At NAB,we’vebuilt a culture of inclusion,equityand respect, where everyone feels valued for being their authentic self. We work closely with our Employee Resource Groups to ensure all colleagues’ backgrounds and identities are understood,respectedand celebrated.

For details on the graduate recruitment process, and accessibility, please visitGraduate careers application process and eligibility - NAB

To discuss adjustment requirements, please contact the NAB Early Careers team [e-mail] (include stream reference) or visit our Careers page through the link above for other contact options.

Eligibility

To be eligible to apply, you must:

• Be an Australian or New Zealand citizenship or be an Australian Permanent Resident at the time of applying.
• Have completed an undergraduate or postgraduate degree in the past three years (2025, 2026 or 2027) or be due to complete it by the commencement of the program.

For more information, please visitGraduate opportunities | Careers at NAB - NAB

You can also find out more about our Group Marketing division here - Graduate Careers in Group Marketing - NAB