Group Marketing & Brand Leader

ComLink Limited; Burpengary; Sur place; AUD 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Birthday leave

Parental leave

Matched superannuation up to 1%

Employee Assistance Program

Colleagues who care deeply

Résumé du poste

Comlink Australia is seeking a senior marketing leader to unify our aged care, disability, community services and allied health brands under one credible voice. You’ll own group strategy, brand architecture, growth marketing and public relations, with a hands-on team leading delivery across digital, content and campaigns.

Experience in healthcare marketing and not-for-profit environments is highly valued; you’ll report to the Group Executive, Operations & Deputy CEO, influencing the Executive on

Qualifications

• Lead group marketing strategy for allied health and aged care brands.
• Define brand architecture and create new brands as the group grows.
• Drive growth through campaigns tracking CPL, conversion and ROM.
• Lead PR and media for trust and reputation.
• Oversee digital and content across two businesses, websites, social, email and paid digital.
• Ensure compliance with ACL, Privacy Act, advertising standards, Aged Care Quality Standards and NDIS guidelines.
• Manage marketing budgets; monthly reporting to Exec and Board.
• Aged care experience and service delivery for diverse communities is valued.

Responsabilités

• Set the group-wide marketing, brand and communications strategy.
• Define the group brand architecture and create new brands as the group grows.
• Lead campaigns to drive referrals, clients and revenue with KPI tracking.
• Oversee PR and media to build public confidence in services.
• Manage digital and content across both businesses and agencies.
• Lead and develop a marketing and design team; focus on direction and people growth.
• Ensure compliance with relevant standards and laws in marketing.

Connaissances

Marketing leadership

Brand strategy

Brand management

Digital marketing

Budget management

Healthcare marketing

Not-for-profit experience

Formation

Bachelor's degree in Marketing/Communications/Business

Postgraduate study

Outils

SEO/SEM

CRM platforms

Marketing automation

Analytics tools

Social media platforms

Description du poste

Comlink Australia is seeking a senior marketing leader to unify our aged care, disability, community services and allied health brands under one credible voice. You’ll own group strategy, brand architecture, growth marketing and public relations, with a hands-on team leading delivery across digital, content and campaigns.

Experience in healthcare marketing and not-for-profit environments is highly valued; you’ll report to the Group Executive, Operations & Deputy CEO, influencing the Executive on