Google and Meta Ads Manager

Xugar; City of Melbourne; On-site; AUD 65,000 - 90,000; Full time

Job summary

Xugar in Melbourne is seeking a Paid Media Specialist to own Google Ads and Meta Ads campaigns across a client portfolio. You will drive strategy, optimisation, client communications and account growth.

Responsibilities include managing campaigns, developing paid media strategies, monitoring metrics like CPL, CPA, ROAS and presenting results to clients. You will collaborate with SEO, web, design and content teams to uncover growth opportunities.

Qualifications

• 1+ years hands-on paid media experience.
• Strong experience with Google Ads and Meta Ads.
• Experience managing multiple client accounts.

Responsibilities

• Manage and optimise Google Ads & Meta Ads campaigns.
• Develop paid media strategies aligned with client goals.
• Lead weekly client performance meetings and present results.

Skills

Paid media

Google Ads

Meta Ads

GA4 & GTM

Conversion tracking

Analytics & reporting

Client communication

Lead generation

Tools

Google Tag Manager

Meta Pixel

Job description

Are you a performance-driven Paid Media Specialist who knows how to turn advertising budgets into quality leads, sales and business growth?

We’re looking for a Paid Media Specialist to join our team and take ownership of Google Ads and Meta Ads campaigns across a portfolio of clients.

This is more than a campaign management role. You’ll be responsible for strategy, optimisation, client communication, weekly performance meetings, client retention and account growth.

What You’ll Be Responsible For

• Manage and optimise Google Ads & Meta Ads campaigns.
• Develop paid media strategies aligned with client business goals.
• Manage Search, Performance Max, Display, Remarketing, Shopping and Meta campaigns.
• Monitor leads, conversions, CPL, CPA, ROAS and overall campaign performance.
• Analyse lead quality and connect advertising performance with actual business outcomes.
• Conduct weekly client performance meetings.
• Present campaign results, insights, optimisation strategies and next steps to clients.
• Build strong, long-term client relationships.
• Identify performance issues early and develop recovery strategies.
• Work with internal SEO, Web, Design, Content and Account Management teams.
• Identify opportunities for account growth, increased advertising budgets and additional digital marketing services.
• Help protect client retention and contribute to monthly recurring revenue growth.

What We’re Looking For

• 1+ years of hands‑on Paid Media experience.
• Strong experience with Google Ads and Meta Ads.
• Experience managing multiple client accounts.
• Strong understanding of lead generation and conversion‑focused campaigns.
• Experience with GA4, Google Tag Manager and conversion tracking.
• Experience with Meta Pixel / Conversions API is highly desirable.
• Strong analytical and reporting skills.
• Excellent communication and presentation skills.
• Confidence leading weekly client meetings.
• Strong commercial understanding of leads, sales, revenue and ROI.
• Ability to identify opportunities for client growth and retention.
• Strong organisational and time‑management skills.

What Success Looks Like

Better Campaigns Better Leads Better Client Results Stronger Client Relationships Higher Retention Account Growth

If you’re ready to drive paid media performance and client success, we’d love to hear from you.