Global Brand & Strategy Leader for Clinical AI

Lyrebird Health; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

Lyrebird Health in Melbourne is seeking a Head of Brand and Strategy to define the category narrative for Clinical AI, aligning with founders and global leadership. You’ll shape the point of view and ensure the story lands across Australia, the UK, and future markets, with one brand guiding all initiatives.

You’ll lead through influence with CEOs, NHS trusts and clinical leaders, setting the benchmark for trust-driven growth.

Qualifications

• Track record of building a company or category narrative with founders or executive team.
• Senior ownership of brand strategy, positioning and planning.
• Creative judgement to brief and critique creative output.
• Experience leading comms and PR with brand measurement to drive strategy.
• Ability to translate insights about enterprise buyers into positioning and influence with leaders.

Responsibilities

• Define the company narrative and category point of view with founders and senior leadership.
• Build positioning and messaging for enterprise buyers across Australia and the UK.
• Own brand awareness, consideration and preference measurement.
• Set the comms and PR agenda and manage agency relationships.
• Shape upper-funnel brand media in partnership with Growth Marketing.
• Drive the research agenda for the clinical AI category.
• Equip Product, Sales, CS, and Marketing with narrative frameworks.
• Brief heads of Brand and in-country GMs to anchor story in plans.

Skills

Brand strategy

Stakeholder management

Executive communication

Content narrative development

Job description

Lyrebird Health in Melbourne is seeking a Head of Brand and Strategy to define the category narrative for Clinical AI, aligning with founders and global leadership. You’ll shape the point of view and ensure the story lands across Australia, the UK, and future markets, with one brand guiding all initiatives.

You’ll lead through influence with CEOs, NHS trusts and clinical leaders, setting the benchmark for trust-driven growth.