Brand & Narrative Director - Healthcare AI

Content Creators; Melbourne; Hybrid; AUD 180,000 - 240,000; Full time

Job summary

Lyrebird is seeking a Head of Brand and Strategy to define the category narrative and shape how the brand is seen in Australia, the UK, and globally. You’ll work directly with founders and leadership to craft a compelling point of view, messaging, and a framework that unifies product, sales, and marketing around a shared story.

You’ll blend strategic rigor with creative taste, shaping category points of view, guiding brand voice, and measuring success with robust metrics and tests across markets.

Qualifications

• Proven track record building company or category narratives with founders or executive teams.
• Senior ownership of brand strategy, positioning and planning at growth-stage companies.
• Ability to write briefs and critique creative for brand alignment.
• Experience leading comms and PR with brand measurement.
• Skill turning complex professional audiences into clear positioning and influencing senior leaders.

Responsibilities

• Define the company narrative and category point of view with founders and leadership.
• Build positioning and messaging across Australia and the UK.
• Own brand awareness, consideration, and preference with measurement framework.
• Set the comms and PR agenda and manage agency relationships.
• Shape upper-funnel brand media with Growth Marketing collaboration.
• Drive the research agenda for the clinical AI category.
• Equip Product, Sales, Customer Success and Marketing with narrative frameworks.
• Brief Head of Brand and in-country GMs to anchor story across plans.

Skills

Brand strategy

Executive leadership

Creative judgement

Comms & PR

Stakeholder influence

Job description

Lyrebird is seeking a Head of Brand and Strategy to define the category narrative and shape how the brand is seen in Australia, the UK, and globally. You’ll work directly with founders and leadership to craft a compelling point of view, messaging, and a framework that unifies product, sales, and marketing around a shared story.

You’ll blend strategic rigor with creative taste, shaping category points of view, guiding brand voice, and measuring success with robust metrics and tests across markets.